Mumbai, 18th February 2015: Arrow introduces a new momentum in fashion with the latest Spring Summer 2015, collection. Infuse a freshness to your wardrobe with quirky prints and bright colours, inspired from fruits of the season. A fusion of contemporary and youthful designs brings Arrow’s SS 15 collection to life via the Arrow Sport, New York, Formals and Arrow woman ranges.
This season’s emphasis on bright hues, quirky prints, improved texture, better hand feel and ensemble dressing. Arrow will offer graffiti adorned tee’s to trendy big checked shirts that could be paired with soda-washed khakis. With its relaxed, tapered and slim silhouettes and citrus bright colours like lemon, lime, grape fruit, oranges and peach with navy, fushion red, whites and khakis the SS 15 collection by Arrow, constitutes the perfect style statement this year.
Arrow re-imagines the wardrobe favourites with relaxed trousers, printed walking shorts, 2 button SB Knit & linen blazers, soda washed trousers, tapered trousers, pop checkered shirts, linen shirts, graphic tee’s characterized with graffiti inspired eye prints, disrupted texture prints and Bengal stripe prints.
ARROW SPORT: This line is a vibrant collection showcasing pop colours and nautical ranges. As the name suggests, Big Bright Checks is all about colors that are bright and checks that are bold. Bright colored solids, yarn dyed checks shirts or bright colored mercerized tees can be perfectly balanced with khaki chinos and colored knit blazers.
ARROW WOMAN: Arrow for women comes with all new print and textured patterns in black & white that comprise the quintessential formal look with products like the overlap knit skirt, classic stretch shirt and jacquard versions of the same.
Linen is a strong fabric story in this collection and is highlighted in colours like aqua, lemon, beige and navy through casual blouses & tunics, unlined jacket, pants and dresses.
AUTOFLEX trousers for women is a trouser with an extendable waist band detail, that provides the much needed comfort during long working hours. It also lends a feel good factor to women, especially for those few who fall between sizes.
Arrow is available in all the major cities and towns across India
About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. Known for its expertise in dressing gentlemen, Arrow has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.
With a vision to dress professionals better, Arrow extended its offerings to women’s wear with the launch of Arrow Woman in 2008. The collection is targeted at urban working women who seek to dress professionally to work but are looking for designs that are feminine and fashionable. Arrow Woman is designed basis international trends and styles to provide Indian women with an updated look every season.