grasimMumbai, November 25th, 2014: Fashionable and affordable, leading men’s fabric and ready-mades brand Grasim has announced an exclusive tie-up with e-tailer  Making rapid advances, Grasim’s exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut at the aggressive e-tailing platform


Young and fashionable men across India can now access quality Grasim products at the click of a mouse as Amazon will now make sure the diverse range is accessible to its online shopping enthusiasts. Grasim apparel is a fashionable and innovative brand targeted at the 30 + years fashion forward consumer. Grasim stands for easy dressing for the self-made man and is currently endorsed by Bollywood’s hottest actor John Abraham who himself is a self made man.


Grasim has partnered exclusively with Amazon in the online space to make the brand accessible to a larger audience across the country. It is a strategic partnership which will help Grasim to engage more closely with its digital-age consumers.


Abhijit Ganguly, Brand Director, Grasim Fabrics & Apparels, says, “The Grasim consumer is very aware and very style conscious, so it is only natural that we make our products available where our consumer is. This the first step towards upgrading the brand’s e-commerce presence and giving consumers the same brand experience that they enjoy at Grasim stores. The launch of the Grasim range exclusively on is in line with our vision of enabling our target audience to browse and buy the latest products and styles from Grasim online and provide them a delightful online shopping experience. We are sure the Amazon consumers will value the fact that the best of men’s fashion in ready-mades and special suiting/shirting gift-packs are now more accessible to them.”


Vikas Purohit, Category Leader, Amazon Fashion, says – “Grasim had been an integral part of Indian fashion scene for a long time. Their appeal goes beyond the top ten cities and connects with a wider Indian audience. With this exclusive Grasim store on – we will ensure that their complete and current range is exposed to customers in over 1000 Indian towns”.


Narendra Kumar Ahmed, Brand Advisor Grasim, said, “I have worked closely with the team at Grasim to put together a very fashion-forward range of apparels and am delighted that these are now going to be available at”.


About Grasim:

Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry.  Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.