Google is the Most Influential Brand: Ipsos Study

New Delhi, August 01, 2018: Affluent Indians have chosen their winners. Google has emerged as the Most Influential Brand (MIB) of circa 2017. And technology and e-tailing brands have taken up other places in the top five positions, as per Ipsos Most Influential Brands (MIB) study. Amazon is at the number 2 spot, followed by the mobile service provider (MSP), Jio at the 3rd spot; social engagement site Facebook is ranked 4th, followed by e-marketplace Flipkart, at the 5th position.

Jyoti Malladi, Executive Director, Brand Health Tracking, Ipsos says, “Influential brands provide a sense of purpose by reflecting our personal values. They are an extension of us. They help consumers engage with them long after the purchase. Further, consumers make deep emotional connections with these brands as they are surrounded by them for the most part, occupying a meaningful place in their lives.”

So, which are the other brands in the top 10 MIB list?

Barring one FMCG player, the rest are all technology and telecom brands – Samsung (ranked 6th), Patanjali (ranked 7th), Microsoft (ranked 8th), iPhone (ranked 9th) and Apple (ranked 10th).

The Most Influential Brands (MIB) study ranks 100 brands across categories, shortlisted as per advertising spends. The key parameters of evaluation were – Trustworthy, Engagement, Leading Edge, Corporate Citizenship and Presence.

The study was conducted online, among 1000 nationally representative affluent audiences from the top metros.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown to a worldwide research group with a strong presence in all key markets and is the world’s third largest market research company. With offices in 87 countries and over 15,600 employees, Ipsos delivers insightful expertise across five research specializations: Ipsos Connect – the Media and Brand Expression Research Specialists; Ipsos Marketing – the Innovation and Brand Research Specialists; Ipsos Public Affairs – the Social Research and Corporate Reputation Experts; Ipsos Loyalty – the Customer and Employee Research Specialists; and, Ipsos Observer— the Survey Management, Data Collection and Delivery Specialists. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 million in 2014. For more information go to