Mumbai 2nd May 2016:
GolinOpinion has won two prestigious brands in the automobile sports and luxury sector – Porsche and Lamborghini. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to provide decisive and dynamic strategy for both iconic brands.
GolinOpinion India (formerly known as LinOpinion | GH) will lead a creative and integrated communications strategy to continue to assert Porsche as the leading sport luxury car brand and Lamborghini as the most aspired luxury car brand in India.
Commenting on the appointment, Pavan Shetty, Director – Porsche India said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”
Sharad Agarwal, Head – Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”
In India, GolinOpinion works using a g4 model, which is one of the most innovative steps in the PR & communications industry today. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time
relevance for clients instead of the traditional PR servicing managers who are more generalist in their approach.
Commenting on the win, Ameer Ismail, Executive Director, GolinOpinion & dCell said, “We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”
About GolinOpinion:
GolinOpinion, a joint venture with Golin, is the PR division of MullenLowe Lintas Group, India. Besides managing the image and communications strategies for leading brands, GolinOpinion provides specialized services in the area of crisis management. It has a pan India presence, with a large talent base of senior communication professionals spread across the country. Some of its notable clients include Tata Starbucks, Etihad Airways, Seiko, Starwood Group of Hotels, Shapoorji Pallonji Group Siemens and Tourism Victoria among others.
MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG). It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing & activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions) and digital marketing (LinTeractive) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, MullenLowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other
agency in India. In February 2015, MullenLowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100. Recently, the group was declared the Effie Agency of the Year for 2015 in India.
To know more, visit us at www.mullenlowelintas.in or follow MullenLowe Lintas Group on Twitter, Facebook, LinkedIn or YouTube