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Kolkata, February 2014: Expanding its fashion footprint in the city, Global Desi – the India inspired boho-chic brand launched its third exclusive store in Kolkata at the Quest mall. The new store offers the latest Spring Summer 2014 “Mela” collection, a complete range of indo-western fashion inspired by the quintessential Indian mela , a collection which while being extremely effervescent, exciting and fun, is essentially Indian in spirit and international in its appeal, thus bringing a colourful and stylish zest to the discerning consumers of Kolkata.
Spread over an area of 697 sq ft the store offers an exciting shopping experience with a vast and vibrant collection of high-on-style Indo fusion apparels. With the onset of the new season the store brings in a pulsating range of fashion forward outfits including multi-hued kurti’s, tunics, shift dresses, jumpsuits, pallazo pants, crop tops, maxis and embroidered/printed salwaar suits. The use of fluid and breathable fabrics like LIVA, georgettes and chiffon, intricate detailing and stylish cuts makes Global Desi a ‘must have’ for the new age woman.
The brand is currently present in 18 cities in India and has 58 exclusive standalone stores with the one in Kolkata being the latest addition to this fast growing high fashion brand. So stay high on the fashion scorecard and revamp your summer wardrobe with Global Desi!
Rs 1099/- onwards
About Global Desi
Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything. She flaunts her identity with pride; is free spirited and leaves a lasting impression. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them to create international appeal. Launched in 2007, the brand is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013. Plans are underway to open it in other destinations all over the world.