Mumbai, September 2013– After creating a fashion wave in India, Global Desi- the India inspiredcolourful boho chic brand is on its way to style the fashion savvy the world over as it goes international with its first store in Mauritius. A brainchild of Anita Dongre, Global Desi was founded in 2007 and within only 6 years is one of India’s most sought after fashion forward brand with48 standalone stores and presence across 130 multi brand outlets including Pantaloons, Shoppers Stop, Lifestyle and Central to name a few.
Celebrating the modern woman and her creative mind, the quirky brand boasts of Indian influences flirting with western cuts resulting in an outburst of colour, charisma and international appeal. The boho chic ensembles evoke the spirit of the modern independent woman letting her vibrant fashion fantasies take flight. The brand recently created waves with its ramp debut at the Lakme Fashion Week 2013 with actress Aditi Rao Hydari as the showstopper for the show.
Taking its fashion philosophy beyond the Indian shores, the brand recently opened its doors in Mauritius at one of the most premium up market mall- Bagatelle Mall, occupying more than 1100 sq. feet store space and offering to the discerning Mauritian shopper a flavour of the Global Desi spirit with the season’s latest collection. The brand brings to Mauritius the currently trending fresh off the ramp styles of print on print jumpsuits, graphic print skirts and dresses, colourful tunics, maxis and more!
Commenting on this milestone achievement, Anita Dongre, Creative Director, Global Desi, said, “It is so exciting to see Global Desi beginning to reach out to the Fushionistas theworld over. Global Desi has always celebrated the free spirited adventurous girl, who is as eclectic as the colours and prints that she wears! The brand embraces and is designed with a universal appeal which makes the wearer fashionable anywhere in the world. It’s this philosophy that we bring to Mauritius and are happy to share with our overseas patrons’ theglobal fashion spirit of the brand”
Talking about the visionand expansion plans for the brand, Sangita Rohira, CEO, Global Desi says, “At Global Desi, our vision is to offer accessible fashion to the style savvywith apparel thatis high on trend and comfort, global in appeal and Indian in essence. With 48 standalone stores in the country and the Mauritius store being our 49th standalone store, we are constantly endeavouring to further our reach by tapping into more markets each year. We are slated to open approximately 12 more stores this calendar year including new cities like Kochi, Guwahati and Baroda .We will also focus on new international markets to open more stores in the next year as we prepare to be a Global brand in line with our vision for Global Desi”
About Global Desi
Founded in 2007, Global Desi operates under the aegis ofAnd Designs India Ltd. (ADIL), oneof India’s most reputable fashion houses with more than 18 years of valued experience in the fashion industry. Offering a fusion of Indian and global influences, Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints juxtaposed with western cuts resulting in a collection which is fun, fashionable, quirky and riding high on international appeal. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything.She flaunts her identity with pride; is free spirited and leaves a lasting impression. The collection is available at Global Desi standalone stores as well as multi brand outlets across India.
For news on new collections, style updates and more log onto www.globaldesi.in