Mumbai, July 08, 2013: Get your child ready for this monsoon season with Disney’s new range of exciting, fashionable and vibrant monsoon collection for kids aged 1 to 14 years. From classic characters such as Mickey & friends to all things Princess to Winnie the Pooh in the woods to Jungle Book, the new rain gear collection will have your little ones covered! Available in a variety of designs and prints, the range includes raincoats, umbrellas, flip-flops, clogs and sandals.
Toddlers and Baggy Raincoats: Dress your little champs in cute and colorful raincoats which will brighten their rainy days, while also protecting them from the rain. These raincoats come in an assortment of shades and sizes with prints of popular Disney characters such as Mickey & friends, Princesses, Lightning McQueen, Winnie the Pooh and many more. The raincoats are available for kids from 1 to 14 years and are priced at INR 559 onwards. The range is available in Lifestyle, Big-Bazaar and D-mart and also online on Firstcry.com and Babyoye.com
Umbrellas: The umbrellas are available in vibrant hues, bold prints and with special designs for boys and girls. Light-weight and easy to handle, unfolding these will surely be an enjoyable affair. Stitched using durable and high quality material, the umbrellas feature the much loved Disney characters Mickey & Friends, Princess and Cars. Priced from INR 399 onwards, these umbrellas will surely make your child’s monsoon more fun and enjoyable. The range is available in Lifestyle, Big-Bazaar and D-mart and also online on Firstcry.com and Babyoye.com
Footwear: Disney fans can choose from a wide variety of footwear from Flip-Flops to Sandals to Clogs. Available in varied styles and colors, the range features popular Disney stories and characters including Mickey and Friends, Winnie the Pooh, Disney Princess and Disney.Pixar’s Cars. The range is priced between INR 249/- to INR 499/- and will be available at leading shopping destinations across the nation, including Hyper City, Walmart Easy Day and also online at Myntra.com, Jabong.com, Firstcry.com and Allschoolstuff.com
About Disney Consumer Products: Disney is the largest retail character licensor in the world with US$37 billion in character merchandising retail sales globally in 2012. Disney’s Consumer business include: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.
Today, Disney products are available across over 100,000 retail touch points in India. Disney Consumer Products (India) continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 140 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Lifestyle and Hamleys in Mumbai, Sapphire in Bangalore, Landmark stores, deliver a broad range of products and continue to reach more and more consumers across the country.
In an endeavour to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney’s reach beyond large cities and making Disney merchandise collection available online and just a few clicks away. Disney Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals such as Flipkart, Snapdeal, First Cry etc.
Disney Publishing Worldwide (DPW), also the biggest publisher of children’s books in the world, has over 500 titles published through local licensees and runs a growing direct distribution business with over 120 titles. In 2012, the publishing division sold over 4 million books in India to children who continue to engage with their favourite Disney stories in print.