Nandita Das graces the occasion discussing cinema, her passions and diamonds.
Bangalore, 16th April, 2015: Forevermark the leading diamond brand in association with Apranje Jewellers celebrated a sparkling diamond jewellery preview in the city today. Gracing the occasion with her captivating personality was actor and director Nandita Das known to world audiences for her critically acclaimed performances, unconventional roles and choosing to be a part of stories which she believes that need to be told.
The evening witnessed a stirring speech by Nandita where she spoke about empowerment of women, her latest campaign, challenges & rewards of being a woman, her journey in life and how her beliefs draw parallel with Forevermark’s philosophy & promise. The event showcased some of the classic jewellery pieces of intricately designed cocktail rings, earrings, cuffs, bracelets and necklaces crafted in Forevermark diamonds. The stunning collection was a treat to the eyes and wowed the audience gathered at the preview.
Sachin Jain, President – Forevermark said, “Forevermark is a brand that stands apart, just as our multifaceted guest of honour for the day, Nandita Das. An inspiration for women across the world, we are honoured to adorn Nandita, today with pieces from the exquisite collection by Apranje Jewellers created with the world’s most rare, beautiful and responsibly sourced diamonds. Apranje Jewellers, one of the leading and most preferred jewellers in the beautiful city of Bangalore, has created a collection that it will be coveted by all the women of the city.”
Ms. Ambika Narain, Director – Apranje “We at Apranje, have continually been enriched by the aesthetics of our patrons and the virtuosity of our craftsmen. It is an honour to carry forward our association with Forevermark, we aim to continuously offer our esteemed clientele access to unique Forevermark diamonds in exquisite designs and settings.”
Forevermark is the diamond brand from De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced Forevermark only partners with authorised Forevermark jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity. Om jewellers is reputed and is known for their beautiful and popular designs both in contemporary and traditional jewellery.
For further information please visit www.forevermark.com
Notes to Editors:
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go towww.forevermark.com
Started in 1961, originally a proprietary family-run business, Apranje subsequently moved on to a partnership in 1998, between Ambika K Narayan and Sanjeev Mahendra Mehta.
Within a short period, the establishment, an Exclusive Jewelry Store in Bangalore’s high-end retail hub, acquired the status of Private Limited Company.
Apranje has created a niche for itself in the fine jewellery, each of our distinctive signature collection being timeless, elegant & effortlessly glamorous, which captures the essence & aesthetics of the brand.