~ Celebrating the scrumptious breads, meats and dips synonymous with the desert region~
NATIONAL, MARCH 2015: Foodhall, the premium lifestyle food superstore by Future Group transports its food connoisseur to the wonders of Middle Eastern culture unveiling a month long festival in all the six Foodhall stores across the country. The ultimate gourmands’ paradise, Foodhall recreates the magic of authentic Middle Eastern aromas and flavors (that includes Morocco, Israel, Greece, Egypt, Turkey, Syria, Lebanon, Bahrain, precisely the entire Gulf region) through a sumptuous spread of fresh dips, delectable breads, succulent kebabs and shawarmas. From Syrian specialties like shish kebab, stuffed zucchini, kibbeh and hummus to Lebanese meaty kebabs, sweet desserts like baklava and basbousa, to Morocco and Israel’s most famous product – the Shawarma, Foodhall has it all at this Middle Eastern festival.
STRIKING SIMILARITY BETWEEN MIDDLE-EASTERN CUISINE & INDIAN CUISINE
An unrivalled culinary expedition of flavors from the Middle East, the mouth-watering delicacies draw striking similarities between Indian and Middle Eastern cuisine. Meats & minced lamb too are cooked and stuffed with spices, laced with just enough flavor to be as exotic and piquant as Indian cuisine. The hors d’oeuvres like Labneh Fatayer and Spinach Fatayer (which are a type of samosas) will be available at all Foodhall stores.
STAPLES FROM MIDDLE EAST
It’s time to prepare the exotic Pilaf, Hummus & Mezze platter at home. Foodhall store is packed with authentic Middle-East staples such as Chickpeas (kabuli chana also called garbanzo beans), fava beansand Akha Masoor dal – a popular in modern-Israeli food.
THE AUTHENTIC MIDDLE EAST OILS
Olive oil is extremely popular ingredient in the Middle East as olive trees are grown in abundance. From dips to rice dishes, tagines and vegetables – the Middle East cuisine uses some or the other form of olive oil. From flavored olive oil to popular Moroccan Argan oil, find them all under the arcade of Foodhall.
LIVE KITCHEN AT FOODHALL
With innovation being the driving force behind Foodhall, the live kitchen at the stores will introduce unique dips and batters for the Middle Eastern Festival – Harissa, Harissa Mayonnaise, Moutabel, Muhammara, Sumac, Pine nut Greek Yogurt, Jalapeno & Olive Hummus, Falafel batters like Herb Green Falafel, Harissa Falafel. The live kitchen will showcase the art of tagine cooking as well which will enthrall the walk-in patrons every day with the interactive cooking sessions.
FROM BAKERY & PATISSERIE
The ambrosial bakery counters across Foodhall stores will offer flatbread which is integral in making Lebanese pizza, shawarma wrap etc. Adding to the basket of innovative offerings is the pastries section that brings the best from the Middle East, like Caramel date fingers, Basbousa, Mohallabia, chocolate drop and fig cookies. The meat section boasts of the newly added Harissa marinated chicken breast, Shish taouk, Lamb Meshwi.
SPICE BAZAAR
The Middle Eastern region is very popular for its aromatic spices. Foodhall will offer an array of spices like Sumac, Zahtaar, Ras-al-Hanout, Dukkah, the hummus mix, shawarma mix, thyme, mint, oregano, rose petals to its consumers from the ASA counter.
AT THE FMCG SECTION
Catering to the needs of a well travelled foodie, the FMCG section is all set to fulfill all requirements by offering excellent quality Couscous, Harissa, Falafel kits, Tagine sauces, canned tomatoes as well as tomato pastes that are used in sauces, stews and tagines. The shelves at the FMCG section will also be retailing this year’s Middle Eastern bestsellers, namely Tahini and Harissa Paste
CELEBRATE THE EXOTIC FOOD CULTURE OF MIDDLE EAST AT FOODHALL, ALL THIS MONTH!
About Foodhall:
Foodhall, A premium lifestyle food superstore, Future Group’s ambitious venture, is a pure gastronomical delight. Latching on to the love for global cuisines, Foodhall is an answer to every foodie’s inner epicure. Launched in May 2011, Foodhall is a one-stop destination for a well travelled urban consumer who understands the nuances of gourmet cooking. An eye-appealing exotic store captures the novel concepts from around the world on one platter. With an aesthetic mix of Indian flavors with the west, this specialty store is a den of discovery – of the finest global foods and ingredients. Foodhall appeals to every food connoisseur with its custom-made gift hampers, monthly thematic festivals, beautiful display of fruits and vegetables, a spice station, live demo kitchen and fresh sampling of ingredients in the best possible combinations. These make shopping at Foodhall an enriching experience. A perfect blend of culinary presentation and ingredients in Foodhall is at par with any international gourmet food store. It has an extensive global variety in every category – the offerings range from Tomotillo (Green Tomatoes of Mexico) to gluten-free breads such as pizza dough, bagels, to range of super-food options such as Greek Yoghurts, fat-free organic milk, Tofu, gourmet chocolates, oils and vinegars, smoked salmon, mock meats, specialty cold cuts, teas, fresh truffles and various food delights including a variety of Indian foods. Currently Foodhall is present in Mumbai, Bengaluru, New Delhi, Pune and Gurgaon.
Date: All throughout March
Timings: 10:30 am to 10:00 pm
Venue: Foodhall@ DLF PLACE Saket, Foodhall@ DLF Promenade & Foodhall@ Central Mall Gurgaon