Focus Softnet Unveils New Corporate Identity

Focus Softnet Unveils New Corporate Identity

Focus Softnet, the leading software development company, today unveiled its dynamic new corporate identity with its latest brand logos for its products to be rolled out progressively at GITEX Technology Week 2012. The fresh brand identity represents the company’s image as a provider of state-of-the-art software solutions with consistently growing revenues and reach. The logos are sharp, professional and progressive and are designed to reflect the Company’s innovative products and services.

“Focus Softnet has grown tremendously in the last two decades. This year is a key turning point for our company as we expand into a new direction in business, which we will announce during GITEX Technology Week 2012. We have built Focus Softnet into a company that connects closely with our customers. Our new logo redefines our brand and reiterates our commitment towards our customers. It visually reflects our dynamic growth and matches our tag line ‘Solutions that move your business’,” says Ali Hyder, CEO of Focus Softnet.

The new corporate identity was developed after consultation with the company’s stakeholders and staff. The fresh visual identity takes on a more modern look and appeal and represents the upward trend of growth and expansion that Focus Softnet intends to achieve and also the customers they serve.

“The new logo looks ahead and is in sync with our company’s philosophy of aggressive growth and forward movement. It reflects who we are, the markets we serve and our best-of-breeed products and excellent customer service that differentiates us from our competitors. We plan to offer our customers comprehensive solutions and services to ensure that we make it easier, faster and cost-effective for them,” adds Mr. Hyder.

Over the last two decades, Focus Softnet has emerged into an established multinational organization with an extensive worldwide network of 21 offices spread across 16 countries. Focus Softnet develops solutions that move businesses and helps them grow in a highly competitive environment. The software development vendor works with Business Associates globally to bring its state-of-the-art products to the marketplace, which are deemed as absolute value for money. The Focus Suite of advanced business applications has enhanced business efficiency at more than 30,000 corporations across the globe.

By unveiling its new corporate identity and product logos, Focus Softnet is strengthening its attributes of innovation, quality and customer focus. The fresh visual identity also reflects the company’s motto of providing cost-effective, highly customizable solutions that move the customer’s business.
About Focus Softnet:

Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them – help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients’ service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. For further information on Focus Softnet, please visit