India, February 24, 2014 – Flipkart has partnered with IT vendor Dell to ramp up its existing data center and setup a disaster recovery mechanism as part of its expansion plan to include additional product categories on its website. With the help of this deployment Flipkart can focus on core business without worrying about disruptions to critical processes. The deployment has enabled the online retail outlet to scale on-demand in terms of servers and storage growth. Further, Flipkart was able to manage the data center remotely allowing quick power up/down. The solution would be able to prevent potential data losses and guarantee business continuity in the future.
“Agility is a key business differentiator when it comes to encouraging the India market to shop online. With Dell, we can add hundreds of virtual machines within a couple of minutes to meet a predicted increase in traffic volume, then automatically reduce the number to ensure we maintain our energy efficiency at all times.” said Sumeet Ghosh, Head of Engineering, Operations and Infrastructure, Flipkart
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com
About Flipkart
Flipkart is a leading destination for online shopping in India, offering some of the best prices and a completely hassle-free experience with options of paying through Cash on Delivery, Debit Card, Credit Card and Net Banking processed through secure and trusted gateways. Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, it is present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes – and still counting!