Eyefi appoints new Sales Director Europe

eyefiDUBAI, November 19, 2014 – Eyefi, market leader in connectivity for digital cameras, announces the appointment of Bas Belfi as the new Sales Director for Europe. The expansion of the European sales team is of strategic importance for shaping the further growth of the European market for Eyefi products. In his new role as Sales Director Europe Bas will contribute to the increase of sales in existing markets, the expansion into new countries and the positioning of Eyefi Cloud, the recently introduced photo-centric cloud service.

Fotostudio Tilborghs 5498- 300dpiBas Belfi is a passionate and dedicated business manager who can draw on more than fourteen years of international experience in marketing and sales for his new role at Eyefi. He has worked in the Netherlands, Belgium and Great Britain, and has done business in and with all countries of the European Union. For the past two years, Belfi was Head Area Management for Sony VAIO Europe and before that he worked as Marketing Manager and Product Manager Audio for Sony Europe.

“There is still a lot to win for Eyefi within Europe,” says Belfi. “In many countries we have just set foot on the ground and it is a great challenge for me to make the local sales in all those countries a resounding success. The combination of the Eyefi Mobi and our new, user friendly Eyefi Cloud photo storage service, creates a huge potential for growth in Europe. ”

“Bas is a very responsible manager, who has earned his stripes in his previous roles,” says Niels van der Valk, VP Americas & EMEA Sales at Eyefi. “I am therefore confident that entrusting him with the sales of our new European markets is a sound decision. He knows the individual markets like no other and can make good use of his years of experience.”