New Delhi, March 09, 2017 – OPPO, the world’s leading camera phone brand is the proud new Official Team Sponsor of the Indian National Cricket Team, as declared by the Board of Control for Cricket in India (BCCI). The partnership with BCCI will start from 01st April 2017 and will run for a period of five years.
This is a new step of OPPO in the field of cricket after becoming the official Global Partners of the International Cricket Council for 4 years from 2016 onwards.
Speaking on the partnership, Mr. Rahul Johri, CEO, BCCI said “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India Pvt. Ltd., on winning the rights and welcome them to the BCCI family. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.”
The team sponsorship rights include the right to be called the official team sponsor, and to display a commercial logo on the National Men’s, Women’s, Under-19 and India A teams’ kits.
Mr. Sky Li, Global VP & President of OPPO India said, “Cricket in India is not just a sport, but also a way of life and culture, especially amongst the youth. The Indian National Cricket Team is the essence of cricket in India and the team’s spirit of marching forward and pursuing newer heights is highly consistent with OPPO’s pursuit of products with unmatched photography experience.”
Sky added, “The Indian national team receives high reputation and influence among young people. By partnering with the team, OPPO will not only further enhance its connection with the young consumers, but also engage with the country’s youth in its endeavor of providing them with the outstanding selfie-led photography experience.”
OPPO leads the smartphone photography developments in the industry. It started the trend of selfie beautification, first launched the motorized rotating camera phone N3, screen flash and other photography feature. In 2015, in line with its deep insight of young people’s behavior, OPPO first launched selfie focused smartphones——Selfie Expert F series in India. And its first batch products F1, F1 Plus and F1s received warm welcome and the brand leads the selfie trend in the country. Now the brand’s share in the offline market reached 11.7 percent and is ranked No.2 in the market, as of Jan 2017, as reported by research firm GFK.
OPPO is a young and dynamic company and has already established itself as one of the world’s leading smartphone brand with a base of more than 100 million young customers using OPPO mobile phones globally and the brand has become the most welcomed camera phone brand across the young Indians.
At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015.
OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.
But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.