Experience the FIFA World Cup Fever on SONY LIV, with Idea Nirvana

Mumbai, 22nd June 2018 – Raising the mercury level during the ongoing FIFA World Cup fever, Idea Cellular has announced exciting new offers for football fans in India. Idea Nirvana postpaid customers will now get 100% cashback along with the perks of watching live football matches on the SONY LIV App, during the season. Idea users will also get access to upcoming sport series and other premium content on the App for just Rs. 149 for 3 months.

Under this offer, Idea subscribers will get 100% cashback of Rs. 150 (Rs. 50 cashback per month in next 3 bills) on successful payments made for SONY LIV App which will offer premium, Ad free content to Idea Nirvana users. The offer can be availed by Idea customers by opting for ‘Pay by Mobile’ and selecting Idea postpaid mobile number as payment mode.

Speaking on this, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Idea Cellular understands the growing popularity of Football in India and we want to ensure that all our customers have non-stop access to the sport at their fingertips. Idea Nirvana users will now get the added benefits and more cashback while enjoying their favourite sport on the digital platform powered by Idea 4G.“

This offer is eligible for all individual subscribers who have been activated with the Nirvana rental plan of Rs. 499 and above, starting 20th June, 2018. The offer is also available for existing subscribers who upgrade their Nirvana rental plan to Rs. 499 and above. The offer will be available till 15th July 2018.

About Idea Cellular Ltd.

Idea Cellular Limited is the third largest wireless operator by subscribers in India with a Revenue Market Share (based on AGR) of approximately 17.1% of the Indian mobile telecommunications services industry (excluding wireline revenue for Bharat Sanchar Nigam Limited and Mahanagar Telephone Nigam Limited) for the Q3FY18. Idea is listed on National Stock Exchange (NSE), and the Bombay Stock Exchange (BSE) in India. Idea is part of the Aditya Birla Group, which is one of the largest business groups in India. The Aditya Birla Group is a conglomerate with operations in 35 countries and has business interests in, among others, mobile telecommunications, financial services, metal and mining, cement, carbon black, textiles, garments, chemicals and fertilizers sector.