Exclusive Project Launch on a Property Portal in India

magicbricksFor the first time in India – a new residential project is being launched exclusively online. Both Salarpuria Sattva Group and Magicbricks.com see this alliance as a game changer in the industry .


December 5, 2014: For the first time in India an innovative developer is embracing the online medium and exclusively launching their project online. Putting aside conventional media – Salarpuria Sattva Group has chosen to launch it’s residential project online in an exclusive alliance with Magicbricks.com.


The launch is the most critical phase for the ultimate success of any new project – so it is with Cadenza – the Salarpuria Sattva Group (SSG) premium residential project situated in the heart of the Indian IT Industry – Bangalore. To ensure the success of this pioneering effort, SSG has partnered with India’s No.1 Property Portal – Magicbricks.com (MB).


“We have observed that the reach of online in general, and magicbricks.com in particular, is more effective than that of traditional media. We believe MB’s reach and presence on online, mobile and its market leadership will make this launch a grand success.” says Mr. Bijay Agarwal, CMD, Salarpuria Sattva Group


The ability to effectively focus on a target audience, communcate directly with buyers; receive their feedback, requests and queries instantly, provide an effective website interface and provide interactive multimedia rich content are some of the key reasons that SSG chose to partner with MB for this innovative online launch – that is exclusive on Magicbricks.com for 3 weeks.


In addition, an exclusive launch discount of Rs. 300/-per sqft is being offered to MB users for the first set of bookings. Users will also get exclusive access to the complete project galleries, sample flats, layouts, locality images and reviews online on magicbricks.com.


“A project launch is probably one of the most crucial phases that determines the success of the Project. That a reputed developer such as Salarpuria has entrusted Magicbricks with exclusively launching his newest project, vindicates our stand that Online Portals have come of age. As the dominant property portal in the country, we’re aiming to aggregate buyers far in excess to the reach of conventional marketing channels. Besides, a very interactive microsite should help deliver a delightful and informative Project experience for prospective customers” states Sudhir Pai, Business Head, Magicbricks.com


Magicbricks market reputation has established its reliability as an effective business partner for innovative developers such as the Salarpuria Sattva Group. Magicbricks.com would not just be the exclusive partner to launch this project, but will also collaborate with Salarpuria Sattva for its online promotion campaign.


Cadenza by Salarpuria Sattva Group, is a residential apartment project located at Kudlu Gate junction, Bangalore and offers residential apartments in 2 & 3 BHK configurations spread across 6 acres of land.




About Magicbricks.com :


Magicbricks.com is India’s No.1 property portal. With the largest audience pool and an active base of over 7 lakh property listings, Magicbricks provides the biggest platform for buyers and sellers of property to connect with each other in a clear and transparent manner. The vision is to be a one-stop shop for property buyers and sellers. With this in mind, Magicbricks has innovated several product features, content and research services, which helped it to build the largest audience pool. Magicbricks.com is part of The Times of India Group, India’s biggest media conglomerate.


About Salarpuria Sattva Group:


Built on trust, innovation and knowledge-leadership, the Salarpuria Sattva Group is one of India’s leading Property Development, Management and Consulting organizations. Founded in 1986 with the primary focus of developing high quality constructions, the Group has attained leadership positioning in the field and is one of the most preferred brands in the country today. Having pioneered the early development landscape in Bangalore and literally shaping the city’s skyline since the mid-80s, the Group has a diverse portfolio of world-class IT Parks, commercial, residential, hospitality and retail properties.