Premiering on 23rd October, 2015 every Friday at 10 PM exclusively on NDTV Good Times
Mumbai, October 2015: When we think of wedding, we think of Band Baaja Bride. Yes! It’s back and this time it’s larger than life!! 13 lucky brides, 13 makeovers, some dreams and some eternal moments. So brace yourselves for yet another stunning season of Band Baajaa Bride 6 with Sabyasachi, in association with Evara Platinum Blessings.
With love at the heart of every design, Platinum EVARA is a classic representation of modern marriage. The design has a ‘Platinum Bond’ that holds together multiple strands symbolic of the coming together of two families to create a beautiful, new relationship. Just like Platinum EVARA’s promise of everlasting love, the show will capture precious moments of eternal love and blessings between the couple and their families. So, be it the beloved mother or the adorable mother-in-law, each story is bound to tug at the heartstrings.
With Platinum Evara this season’s Band Bajaa Bride is bound to reach a new high. The show encapsulates every essence of Platinum Evara.
This association with Band Bajaa Bride is yet another stepping stone in the robust marketing approach for Platinum EVARA that taps into the wedding jewellery industry. Commenting on the association, Ms. Vaishali Banerjee, Managing Director, Platinum Guild International, said “We are pleased to be associated with Band Baaja Bride. We feel they are the right partner to bring alive the very essence of Platinum Evara’s. The initial response for Evara has been encouraging. It is an integral part of the bridal trousseau for its contemporary designs and promise of eternal love and blessings. Band, Baaja, Bride mirrors the dreams and desires of young contemporary bride and we are very much a part of it. This season will essay precious moments between the couple and families and strengthen their bond, which is what Platinum Evara stands for.”
Announcing the new season of the show Ms. Arati Singh, Channel Head, NDTV Good Times said, “Band Baajaa Bride is our most popular show and enjoys tremendous response from the audience. We are excited to partner with Evara – Platinum blessings. Just like the brand the show is a blend of modern yet traditional culture. We will continue to make dreams come true and create precious and everlasting moments through our associate with Platinum Evara.”
“Maxus ESP’s expertise lies in weaving the brand story into strong content experiences and putting them on the most relevant platforms. Platinum Evara: Everlasting blessing of love moments with brides-to-be from across India on Band Baja Bride, is a great example of how we are able to do this for brands. We look forward to creating many such magical content pieces for Evara in the future”, said Pooja Verma, National Director, Maxus ESP.
Watch these 13 lucky brides celebrate their everlasting love with Platinum Evara blessings only on Band Baajaa Bride exclusively aired on NDTV Good times.
About Platinum Guild International (PGI): Founded in the year 1975, PGI is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. PGI has been providing support to the world’s major jewellery markets for over 35 years. The India office was set up in September 2000 and runs a comprehensive marketing programme to build desire for platinum jewellery in India. Also provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade. For more information log on to www.preciousplatinum.in