Euro Cup 2016- Plays Cupid for Woo users

woo logo 2d 5With the continual heroics of Cristiano Ronaldo and Gareth Bale the Euro Cups seems to astonish all. Everybody is up late into the night watching the matches and gossiping with friends. Well the Euro Cup is also playing cupid for users on Woo- The leading matchmaking app. The distinctive feature of the app Question Cast is a definitive conversation starter these days between users on Woo.

Woo has registered a meteoric rise of 25% in the conversations happening after midnight on the app during Euro Cup 2016 football tournament based on the engagement with each other via football. Even the women users on the app are actively asking questions related to football like- Which team are you supporting? Who’s your favorite player?

As we have seen relationships usually flourish if people share mutual interest and these days supporting a mutual team for the Euro Cup is an activity to begin the relationship. To find a perfect match, user on Woo are frequently searching for Tags like Euro Cup, Ronaldo, Iniesta, Gareth Bale to lookup for their partner having similar interests.

Match Screen

Football is a beautiful game, but your emotions can definitely take a toll over you in a sport. As we already know, couples with shared interests last longer, so when searching potential matches; it’s quite likely that fellow supporters will tickle your fancy.

According to Mr. Sumesh Menon, CEO & Co-Founder of Woo,“Keeping India in mind where everyone is a cricket fan, we were surprised to see a healthy boost of Euro Cup related conversation. Users are not leaving any stone unturned in using the features of Woo like Tag Search and Question Cast to find a perfect match. The ongoing trend of Football has fascinated Indian women on the app.”

Data by Woo:

  • Increase in 25% of matches during Euro Cup
  • Types of Questions asked- Which team are you supporting? Who’s your favorite player? Who is going to win the trophy?
  • Tags commonly searched are: Euro Cup, Gareth Bale, Ronaldo, Iniesta

Reconsider - Screen Shot

About Woo:

With a base of 2 million users which is rapidly growing Woo has become most popular matchmaking app in India. Woo puts the users’ hopes and concerns regarding finding love at the center of its concept. It has innovated constantly to put the user in the driver’s seat when it comes to finding love, whether it is through control on their personal details, their visibility on the app, or even the potential matches users see. Since its incubation by U2opia Mobile in July 2014, the app has been lauded for it’s women-centric approach and the sting out of the arduous road to meeting someone special, especially in a country like India. It provides a platform of like-minded urban singles, who don’t subscribe to the idea of ‘birth specifications’ like weight, caste or community being the basis of a partner search. Woo uses technical screening, curation as well as strong emphasis on community feedback to ensure thrill-seekers, married folks or any mischief-makers are kept out of the community.

Woo recently received Series A funding from Matrix Partners and Omidyar Network as well as U2opia Mobile.