Ethos adds legendary Italian brand Bulgari to its exquisite collection



June 2015, INDIA – With 43 stores and 6000 varied watch brands, India’s largest chain of luxury watch boutiques, Ethos expands its collection by adding fashion rich, Swiss sophisticated mechanical watches from a legendary brand–Bvlgari, which comes in as a flawless addition.


Bvlgari exhibits a perfect expression of Italian style – daring, contemporary and refine! Ethos offering of Bvlgari will include models from iconic collections like Serpenti, Bvlgari Bvlgari, Octo, Solotempo, Diagono, which will be available at the Ethos Summit store at Palladium Mall, Mumbai. Bvlgari watches for both men and women are in the price range between INR 1, 75,000 to 12,12,000.


Speaking on the occasion of the brand coming on board, Mr. Yashovardhan Saboo, CEO – Ethos Watch Boutiques said – “This year has had an exciting start for us. Apart from the many initiatives that we are making to bring forth the best from the world of luxury watches to our customers, we are pleased to announce the arrival of Bvlgari – one of the World’s legendary brands at Ethos Watch Boutiques. We are sure that the innovative collection of iconic time pieces we have in store from Bvlgari will be much appreciated by our customers.”


Ethos supports its customers in making the perfect choice, while protecting them from common malpractices such as smuggled, fake and refurbished watches. Bvlgari watch creations symbolize the passion and highest standards of watch making. This combination of the celebrated retail strength of Ethos and the pioneering spirit of Bvlgari watches, make an excellent collaboration to watch out for.


About Ethos


Founded in 2003 with its two retail brands Ethos Swiss Watch Studios and Ethos Summit – Luxury Watch Boutiques, Ethos is currently 45 stores strong in India. Spread across 13 cities, Ethos brings an international standard experience in watch buying to its customers.


The brand’s website has become Asia’s largest online luxury watch platform. With over 6,000 watches from 50 premium brands, the website attracts upwards of 600,000 visitors per month. is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly specialized team of luxury watch consultants and The Watch Guide – an in house digital magazine that curates relevant and exclusive content for watch enthusiasts. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers.


The Ethos watch boutiques sell brands such as Rolex, Omega, Breitling, Chopard, Carl F Bucherer, Cartier, and others in the luxury space. In the premium segment, they offer Tag Heuer, Longines, Tissot, Rado, and Seiko, to name a few. In the fashion segment, the brands available include Guess, CK, and Armani.