Kolkata, December 3, 2015: Seniors in Kolkata can put a smile on their faces, especially those who may be financially stable though not so in body. The days are not far when these aged men and women in the city can replace much of their dependence on other human beings by implements now increasingly available across the globe. With children feeling the nest thick and fast, the older parents are being increasingly left to themselves.
Physical weakness as the body ages is a natural phenomenon. It is when the elderly need a helping hand to get by much of their daily activities. While, it is true that the natural human hand cannot be altogether replaced, nevertheless a lot of thought is now going in to creating certain props and implements that are very handy and offer that logical and more importantly, moral support to persons who do not find human interventions readily.
ElderEase is a company which is quite sensitive to this issue. The company now brings for the first time in Kolkata a dependable store exclusively for senior home care solutions. The first store, in New Alipore, features quality products to address the needs of the elderly.. The brand’s tag line is for seniors and elders to “Ëxpect More With Ease”. In order to bring the products to the doorstep of the seniors in Kolkata, the company has also introduced the facility of home visits, free of charge, by its representatives to give a demo of the products.
The elderly today is increasingly realizing the need to depend on oneself rather than anyone else. “Without compromising their dignity, the aged need to perceive the problem, accept it and find a solution to it ” says Smita Dalmia, CEO, ElderEase.
With a view to addressing the many challenges of senior living , the company is sourcing some of the best products from a host of global players, including Stander , USA, Rehastage, Germany and NRS Healthcare, UK. Through a range of products, the company presents practical and very affordable solutions which help to improve the quality of life of seniors and provide them with safety, dignity and independence. Stander is a brand leader in senior homecare safety products with a global footprint encompassing over 35 countries worldwide. ElderEase™ is the sole and exclusive distributor for Stander and Rehastage products in India.
The products are unique and suited to specific requirements both inside homes as well as outside. Says, Ms Dalmia, “Our focus is on quality, simplicity and great service. If you or you’re loved one needs a little help – or a lot – we offer practical and very affordable solutions that make life a little easier”. Some of the products being offered by ElderEase™, which are useful in day to day life of the elders, are the Fold N Go Walker (the world’s most portable walker from Stander), Travel Chair (an Ultra light Wheel Chair weighing only 8.5 kgs from Rehastage, Germany) and Handybar and Metro Car Handle Plus (a portable device to assist seniors from getting in and out of the car from Stander). The other products include Aids for Daily Living from NRS Healthcare, U.K.
In India the grey population which accounted for 5.7 per cent of the total population in 1991 is expected to cross 10 per cent by 2012. Again this segment of population faces multiple medical and psychological problems. There is an emerging need to pay greater attention to ageing-related issues and to promote holistic policies and programmes for dealing with the ageing society. Also the age dependency ratio is on the rise. By 2011, it had gone well past 15 per cent. As of today over 70 per cent of the senior citizens depend on others for their day to day maintenance.
Aging means diseases that often make it hard for the elderly to move about on their own or do their things with ease. It is a reality though that a large number of such elderly people have to depend on others, often for basic movement as well. However, given a chance, many of them would rather do their things rather than utilize the support of others.
In order to reach out to a bigger audience, the company has launched an e-commerce portal http://eldereaseindia.com/ for undertaking the marketing of the range of products for the elder citizens of society. It is also in talks with Amazon India and Flipkart for making available the products to the intended target group.