EKART & Radio One to deliver nostalgia this Father’s day

94.3~Inviting the citizens of Delhi to send hand-written letters to their father~

Delhi, June 15, 2016: EKART the logistics arm of Flipkart and Radio One are all set to deliver love this Father’s Day, in an old fashioned way!

In partnership with Radio One, EKART today announced ’Nostalgic Father’s day’, an initiative to bring out one’s love for their father through hand-written letters. EKART will pack and pick up these letters and hand-deliver it to their fathers across any part of the country. First 50 customers will get to avail the service free of cost. For more details please refer to https://www.EKARTCourier.com/fathersday/

EKART, announced the launch of EKART Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKART enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.

Speaking on this collaboration, Amitesh Jha, Vice President, EKART, said, “EKART Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years.

And, what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children. Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!


He added, “Customers availing EKART Courier will no longer have to go through any packaging hassles or run around, as EKART Courier promises a service as per their convenience.”

Saurabh Sehgal COO- Operations, Radio One said, “We at Radio One, Delhi have joined hands with EKART, the logistic arm of Flipkart in a joint initiative to celebrate Father’s Day with Nostalgia. Both EKART & Radio One decided to go the old fashioned way in expressing love and gratitude towards fathers and laid stress on re-bonding over the lost form of letter writing. Being a station that offers differentiated content, targets upscale Delhites, we found the opportunity apropos to the occasion. A wonderful initiative by EKART and Radio One is happy to partner with them on the same.

EKART, which is currently the largest logistics company in India, through this service will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016.  An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pincode-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.

EKART Courier also offers consumers the benefit of 24×7 online booking on Mobile and Website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.

It’s the day to celebrate dads, let’s tell them how special they are! Log on to https://www.EKARTCourier.com and EKART will take care of the rest.

EKART Courier on social media:

Twitter: https://twitter.com/EKARTCourier/

Facebook: https://www.facebook.com/EKARTCourier/


EKART is India’s largest logistics and supply chain company. Established in 2009, EKART as Flipkart’s in-house supply chain arm has powered the growth of Flipkart with innovations such as Cash on Delivery, In-a-day guarantee (50 cities), Same-day guarantee (13 cities). EKART delivers on a consistent excellence in consumer experience by delivering reliably and managing variability at scale.

With a renewed mission of transforming core supply chain through technology, EKART is now offering the same proposition to Brands, Sellers, Platforms and Consumers outside of the Flipkart Group.


About Flipkart

Flipkart is India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce. With a registered customer base of 75 million, Flipkart offers more than 40 million+ products across 80+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.

Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 30-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 85,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.