Young men prefer platinum jewellery for its naturally white unchanging colour of the metal and modern design outlook
5th August, 2013 – Elegant and understated, platinum jewellery is crafted to suit the taste of modern successful men and through the ages, men have preferred platinum when it came to jewellery. It is the metal of choice for the man who wants the very best, as jewellery has to be a reflection of his style, confidence and success.
Platinum is a naturally occurring white metal. From the time that it is mined, till the final product this pure metal is absolutely white. This natural colour will not fade nor tarnish with time.
The festive occasion of Eid al-Fitr or ‘the festival of breaking the fast’ marks the end of Ramadan, the Islamic holy month of fasting. On this occasion, ORRA’s range of eternal white platinum jewellery, which includes bracelets, rings and chains, is the ideal choice. The men’s platinum range starts from Rs. 30,000 onwards. Price is subject to vary depending on daily metal rate, metal weight and size and quality of diamonds.
Today, platinum jewellery suits the sensibility of the stylish and confident Indian man. Platinum appeals to the man’s sense of practicality as the metal withstands the rigours of daily life. Its innate strength matches the strong beliefs and principals that men stand by. This naturally white metal does not fade nor tarnish with time. It is a durable, dense and strong metal so it feels more substantial to the wearer as compared to other metals, and is yet understated, sophisticated and elegant.
Mr. Vijay Jain, CEO, ORRA says, “Platinum appeals to young men who prefer the classy white metal for its look and feel and the fact that it stays true to its colour or form for life. Considering men like simplicity in their jewellery designs and yet want a precious solid piece of jewellery, platinum fits in perfectly. With platinum, men believe they belong to a superior league of discerning style, exuberating confidence in all they do.”
In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
For further details log on to: www.preciousplatinum.in