Ecommerce sector powering employment generation in India: Report by Snapdeal & KPMG

E-tail and allied ecosystem is expected to create 1.45 million jobs by 2021



snapdeal-new-logoNew Delhi, 6th December, 2016: Snapdeal, India’s largest online marketplace, in partnership with KPMG today released the findings of a study examining the macro-impact of the e-tail industry and the associated ecosystem, on the employment landscape in India. The study titled Impact of Ecommerce on Employment in India focuses on the role of e-tail in socio-economic development, outlining the alignment of measures with key government initiatives like Make in India, Digital India, Start-up India and Skilling India, among others.

The study further outlines the potential challenges and shares recommendations on the different roles that various participants like the government, industry bodies and e-commerce companies themselves can play in building more employment avenues and up-skilling.

Speaking at the release of the report, Mr. Kunal Bahl, Co-founder and CEO, Snapdeal said, “The impact of e-commerce industry on the entire employment landscape has been the most exciting part of India’s digital growth story, and yet often the least spoken about. Through this report, we aim to highlight how the industry is generating direct and indirect jobs in core and associated industries, creating entrepreneurship opportunities in the deepest pockets of India and how it is influencing the socio-economic fabric of the country for a more balanced development.  At Snapdeal, we are working towards building the most reliable and frictionless digital commerce ecosystem in the country and we recognize the deep-seated role of our talent pool, our sellers and other associated partners in achieving this. We felt the need to conduct a systematic study to identify opportunities and challenges, that will further build models and skill sets to foster a mature, sustainable employment avenue. Our entrepreneurial culture and initiatives play a pivotal role in up-skilling our workforce for addressing the consumption needs of India. “

Mr. Richard Rekhy, CEO, KPMG India said, “The contribution made by the e-commerce industry in employment creation is something that has been recognized for a while now. This report highlights how this impact can be increased multi-fold by facilitating an ecosystem of growth for the industry – developing a skilled workforce, promoting entrepreneurship, improving physical infrastructure, facilitating participation of SMEs and MSMEs, defining clear regulatory frameworks, and providing easier access to funds, etc. to name a few areas which require attention. These measures will ensure that growth in this industry becomes self-sustaining to support the expanding employment opportunities that it can offer.  With innovation and mobile e-commerce leading the way, this industry also looks to propel growth and generate abundant demand for IT/ITeS professionals in the years to come.”


This report is part of a series of initiatives that Snapdeal has undertaken to build wider understanding about the evolving e-commerce landscape, and its seen and unseen impact on the country’s economy. This follows a previous study by KPMG, Impact of E-commerce on SMEs in India, which focused on creating an ecosystem for MSMEs and leveraging e-commerce for their growth.


About Snapdeal:

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 65 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

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About KPMG:


KPMG in India is the Indian member firm of KPMG International and was established in September 1993. It strives to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and its experience of the Indian business environment. KPMG provides services to over 2,000 international and national clients in India and has offices in Mumbai, NCR, Bangalore, Chennai, Hyderabad, Kolkata, Chandigarh, Ahmedabad, Pune and Kochi.

KPMG International is a global network of firms providing professional services. We have 153,000 outstanding professionals working together to deliver value in 156 countries worldwide. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG member firm is a legally distinct and separate entity and describes itself as such.