~ Launches a unique campaign ‘Unwrap your Passion’~
Mumbai, March 17, 2015: India’s largest online marketplace will be completing a decade on March 23, 2015. Celebrating this historic milestone, eBay India (www.ebay.in) has decided to say a big ‘thank you’ to all its buyers by initiating a unique campaign called ‘Unwrap your Passion’. Through this campaign, eBay India aims to fuel the consumer’s passion by gratifying them with fantastic products and offers.
“A life without passion is like a road without its destination. Passion is a significant ingredient in the recipe for success. And this is what we have tried to capture in our anniversary film,” says Shivani Suri, Head Marketing, eBay India.
In a first for an ecommerce company, eBay India has introduced a ‘gamification’ concept by way of the campaign ‘Unwrap your Passion’. As part of this concept, visitors logging onto ebay.in will be required to unlock a 10 digit code. The clues to the code are hidden in different fragments of media like Facebook, Twitter, newspapers, TV channels, radio, outdoor, etc. Once the consumer cracks the code, they will have an opportunity to win more than 200 products on offer by ebay.in.
Besides, ‘Unwrap your Passion’, eBay India has also initiated a ‘Shopping League’ through which a buyer who shops for more than INR 1000 can win points in the form of runs and stand a chance to own loads of goodies like an iPhone, one-way air tickets to Singapore, couple getaway offers to international destinations and many more international products!
To watch the video on ‘Unwrap your Passion’, please visit https://youtu.be/n85cfSizxN4
About eBay India
eBay India (www.ebay.in) is a leading online marketplace and shopping destination in India where thousands of entrepreneurs list over 3 crore products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.