Consumers who find a superior washable paint than Dulux SuperClean will get their house painted by Dulux
National, 2016:
Dulux, the flagship decorative paints brand from AkzoNobel India, invites individuals to take the Dulux SuperClean KidProof Challenge. Dulux SuperClean’s KidProof™ technology gives unmatched stain repellence along with its anti-fungal and anti-bacterial properties. Through this activation, the brand is open to accepting any challenge that can prove the existence of any other superior washable emulsion (T&C applied). If any individual is able to contest the brand’s proposition, Dulux will provide 20 Litres of paint of consumer’s choice (T&C applied) for painting their house.
The challenge will be undertaken in more than 50 towns across India between March 20 – April 30, 2016. Consumers who wish to take the challenge can register themselves at www.dulux.in/kidproofchallenge. Registrations will be open from March 20 to 15 April. Thereafter they will be contacted by the company representatives to schedule a meeting for conducting the challenge.
Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Increasing consumer consciousness and nuclear home set up has made home maintenance a difficult task especially when there are kids at home. Backed by rich heritage and international standards of quality, at AkzoNobel India, we hope to empower consumers in achieving functional as well as aesthetic benefits with Dulux products for both home decoration and ease of maintenance.”
He further added, “Through this consumer connect initiative we intend to showcase the innovative attributes of one of our best-in-class products – Dulux SuperClean. We understand that a customer believes in what he/she sees; therefore, we have designed this challenge to ensure 100% customer satisfaction before making a purchase”.
Dulux was voted as a ‘SuperBrand’ in 2015 by the Super Brand Council and Dulux SuperClean was the ‘Product of the Year 2014’ by Nielsen in the paints category.
AkzoNobel India
Present in India for 60 years and a significant player in the paints industry. Over the years, it has witnessed sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial Chemical Industries Ltd., by virtue of which the company became a member of the AkzoNobel Group. AkzoNobel India manufactures and markets a wide range of coatings covering Decorative paints, Protective coatings and Specialty Chemicals. We provide solutions to many industries and sectors including automotive, consumer electronics, power, aviation, shipping and leisure craft, construction, oil and gas, water and waste water, food and beverages, etc.
We supply industries and consumer with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Interpon. With employee strength of close to 1800, AkzoNobel India has manufacturing sites, offices and distribution network spread across the country. All manufacturing facilities have state-of-art environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in class globally, with due care being taken to protect the people and the environment.