New Delhi, November 27, 2014: – DSK Motowheels, one of India’s biggest and strongest players in the Superbiking industry has appointed Value 360 Communications as their official Public Relations partner. This alliance is set to drive media engagement which would include the local and national media for the illustrious company. The activities will be managed from the Head Office located in New Delhi with support from branch offices in Bangalore and Mumbai.
DSK Motowheels has established a firm identity in the market by bringing a revolutionary impact to the league of world class biking in India. Its alliances with Hyosung and Benelli have further helped the brand consolidate its position in the global superbiking fraternity.
Mr. Shirish Kulkarni, Chairman, DSK Motowheels commented, “TheDSK Group has a rich legacy of dynamic entrepreneurship and is poised at a very interesting phase of its growth story. Value 360 Communications is the right partner to help us reach the right audience as we achieve new milestones and strengthen our network further. They have an extensive experience with iconic brands and have a clear understanding of how the brands work and how general public consume information today.”
Kunal Kishore Sinha Director, Business Development & Strategy at Value 360 Communications commented, “It gives us great pleasure to add DSK Motowheels to our list of reputed clientele. Our team is equipped to make optimal use of its specialised skills and experience to channelise its brand reputation forward and also innovatively reiterate the company’s position as leaders in their domain.”
Value 360 Communications will be responsible for providing strategic counsel and penetrative ideas to generate the appropriate buzz and impact in the consumer mind space. The agency plans to manage the media relations through various pre-aligned initiatives and a robust social media program, to raise brand awareness for DSK Motowheel’s ground-breaking range of high class and premium international bikes in India.
Established in 2012, DSK Motowheels, a part of the DSK Group (Diversified business group with a turnover of over Rs. 5000 crores) forayed into the growing automobile sector by entering the niche segment of powerful and aspirational bikes.
Taking forward the company’s rich legacy of dynamic entrepreneurship, Mr. Shirish Kulkarni, Chairman DSK Motowheels, spearheads the brand‘s operations in India with the primary objective of providing a world class super biking experience.
With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest & most well entrenched superbike network in India. DSK Motowheels is known for its high-end biking experience, extended product line, technology and quality. DSK Motowheels also prides itself in providing the best customer centric service and aftersales support in Indian Superbike Market.
Value 360 Communications is one of India’s leading PR Agencies and a leader in the area of specialty communications services and part of the Huntsworth Group. The firm is formed with an objective of offering focused, practical, and measurable integrated communication programs. The firm is also the acknowledged leader in technology communications space in India.
It is backed by a powerful network of more than 100 staff members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a pan-India presence through the strong affiliate network of 36 regional Partners.
Huntsworth (LSE: HNT) is a public limited company headquartered in London and listed on the London Stock Exchange. Huntsworth is an international public relations and integrated healthcare communications group operating from 70 principal offices in 32 countries. The group operates in the consumer, financial, public affairs, integrated healthcare and technology sectors. Huntsworth is a world-class global public relations and integrated healthcare communications group operating from 73 principal offices in 31 countries. Strategically aligned under four principal consultancy brands: Citigate, the leading financial brand; Grayling, the world’s second largest independent consultancy; Huntsworth Health, integrated healthcare communications specialists and Red, one of the leading multi-specialist public relations consultancies; we are now successfully positioned for accelerated growth.