–A whopping 3.78 crores of cinema-goers since its inception
-Celebrated its fifth anniversary, Launches a Loyalty card for its customers
New Delhi, November 2013: DLF Place, Saket accomplishes the phenomenal five years of its journey to being the ultimate shopper’s abode to swear by. Housing a sweeping array of designer stores, high street shops, restaurants, entertainment venues, and more under one roof, DLF Place, Saket delights its patrons with a superlative shopping experience. With a splash of fashion and a sprinkle of food and entertainment, DLF Place, Saket family continues its uphill adventure on the retail road. Positioning itself as the ‘fashion destination’ for its discerning customers, the mall has lived up to its aim of being a glamorous notch above the run-of-the-mill/humdrum shopping experience.
“In the last five years, DLF Place, Saket has witnessed a flourishing growth, both in aspects of fostering customer loyalty and spiraling sales. The perceived value of the mall has escalated tremendously, with over six crore footfalls and a whopping 3.78 crores of cinema-goers since its inception. In times when the retail game playing field is crowded with more competition than ever, DLF Place, Saket has built for itself a foundation, solid as a rock.” Said Ms Benu Sehgal (VP, Mall Management, DLF Utilities)
DLF Place, Saket launched a ‘Place with Benefits’ loyalty card for its customers, in celebration of its fifth anniversary, to offer its customers additional gratification, a delight that the mall has consistently aimed at delivering. The purpose of the card would be accumulation of reward points against shopping vouchers, besides receiving timely updates on all the ongoing mall activities and special privileges.
DLF Place, Saket takes with seriousness its responsibility of being a Good Samaritan, and does its bit by espousing a varied range of social causes. So far, the mall has hosted over 90 events in its premises, with notable success. Mall has been proactively conducting several events in association various NGO’s. Spread the warmth with Goonj, is an annual event property of the Mall. It is a Campaign which gives an opportunity to the people to return to society whatever good that they have received by to contributing their old woolen garments for the people in need.
Coming to the arena of marketing campaigns, DLF Place, Saket is known for its bullish efforts in devising events and promotional campaigns with the twofold objective of achieving footfall enhancement and customer satisfaction. The use of pioneering measures involving innovative marketing campaign like YOU SHOP WE PAY, has been effective in attaining customer gratification that further encourages shopping. Be it the sale or the lean season, the experiential marketing campaign falls in place, just in time to encourage customer participation. Also, DLF Place, Saket takes continual care of all its outlets, all through the way, once they are leased out.
The bandwidth of events conducted in the mall is just as varied as its outlets. The exclusive and focused promotional campaign executed targeting the youth such as the Denim Festival, a first of its kind annual property, hit the bull’s eye as it became a phenomenal success. The meet and greet favorite cartoon character such as Doraemon, led to the highest footfall, a thumping 84,000, on day one itself to facilitate better communication with the target group. Occasion-based décors during Diwali, Independence Day, Valentine’s Day and Christmas keeps the festivity alive in the mall, the intent always being to evolve themes that are unique in their concept and intriguing in their appeal.
The premises of the gigantic mall wraps its customers in splashy surroundings of international brands like Marks & Spencer, Gas, Clarks, Boggi, Vero Moda, Elle, Forever 21, Crabtree & Evelyn, and Jack & Jones, The Body Shop, etc. Besides there is a strong presence of national brands like Anita Dongre, Satya Paul, Kama Ayurveda, to name a few. There’s stuff for the kids too, like the ultra-popular Hamley’s, with its only store in New Delhi. The myriad offerings of DLF Place, Saket to a heterogeneous group of well-exposed, upwardly mobile visitors and customers reiterates the goal of the mall to cater to the needs of one and all, in a unique way. With three level parking space, and special reserved parking for women drivers, people with special needs and the elderly, there’s plenty of space for everybody.
The well-spread food court, EAT FOOD LOUNGE, is touted as the best food court in the city, with manifold choices of rich savories to indulge in. To tickle your taste buds, DLF Place, Saket accommodates the most tempting and enticing fast food brands. With each restaurant better than the other, young diners are spoilt for choice with eateries like TGIF, Hard Rock Café, Big Chill Cafe, Yo China Café, Beer Cafe and Mocha. Food connoisseurs could not ask for more when they find themselves amidst the recently launched Restaurant Block, harboring five of Delhi’s most cherished restaurants namely, Polo Tropical, Rajdhani, Turquoise Cottage, Barbeque Nation, WokNCurry & Kaustubh, all under one roof. There is no disappointment in store for the coffee lovers either, who can indulge in different caffeine flavors from Costa Coffee, Mocha, Muffin Break, Rita’s and more. There’s also 4700 BC, tickling one with exotic unimaginable popcorn flavors.
The backbone of any successful mall is the variety of “shopping destinations” that it offers to its visiting patrons. The mall team has a thorough understanding of the pulse of the catchment and therefore, it assiduously works towards bringing in the right tenant mix to satiate the hunger of shopaholics. The mall witnessed a number of such milestones recently, like brining in a wide variety of sought-after brands like Forever 21, Hamleys, Forest Essentials, Kriti Creations, and MNU in retail; while the Food & Beverage domain saw new entrants like Barbeque Nation, Turquoise Cottage, and Rajdhani. And as we continue to be fortunate to have some floor plate available with us, we solemnly pledge to usher in an impressive mix of some exciting International brands soon! DLF PLACE SAKET, “the place to be”, for all and sundry, is becoming an exceedingly compelling destination to resort to, anytime and everytime.