September 2nd 2017: Alison free online course – Diploma in Public Relations
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
The free Alison online course Diploma in Public Relations provides a step-by-step view of the practices and theories relevant to the field of public relations. Learners will study relevant case studies throughout the course as examples of these theories in practice.
Learners will study the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. This course will also examine ethics, moral analysis, and will discuss the best practices to ensure excellent public relations.
This course will be of great interest to professionals working in the area of public relations, management and communications, and to people who would like to learn more about the practices and theories in PR.
Alison CEO Mike Feerick said, “In today’s competitive market, reputation can be a company’s biggest asset. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.”
You can see the course here.
About Alison
Alison is one of the world’s largest free online learning platforms for workplace skills. Widely recognised as the world’s first MOOC, Alison is a for-profit social enterprise with a goal to drive the cost of all education and skills training to zero. Headquartered in Galway, Ireland, Alison was founded by CEO Mike Feerick, social entrepreneur, Ashoka fellow (2010). Awards include UNESCO (2011), the World Innovation Summit for Education Award (2013-Qatar Foundation). Alison provides over 800 free courses on a broad range of subjects including project management, IT skills, learning languages and business management skills. Alison’s free learning ecology includes free learning, certification, learning management systems and publishing. Alison’s ambition is to register over 100 million learners by 2020. Alison continues to lead the free learning movement it first pioneered, revolutionising how people learn across the world.