DHL awarded contract to manage warehousing operations for leading global footwear brand in Japan

  • dhlDHL Supply Chain to manage national warehouse in Narita
  • Supply chain leader wins on proven industry track record with leading apparel manufacturers, direct experience with Crocs warehouse in South Korea

TOKYO, May 15, 2014 /PRNewswire/ — Crocs Japan, the casual lifestyle footwear brand, has awarded DHL Supply Chain, the global market leader for contract logistics solutions, a two-year contract to manage its national warehouse operations in Narita, Japan. Under the new agreement DHL will be responsible for the entire warehouse operations including varieties of value added services and multi-channel logistics of Crocs footwear for retailers across the country.

Noboru Matsuoka, President at DHL Supply Chain Japan, said: “DHL Supply Chain works extensively with global owners of apparel brands to manage their logistics operations and the new business with Crocs is an important addition to our portfolio of customers. We will be responsible for dispatching over 30,000 pairs of shoes a month and have devised an agile solution that flexes to meet seasonal demand patterns and supports Crocs continued sales growth.”

A strong relationship developed between the two organizations when DHL was awarded the contract to manage the Crocs warehouse in South Korea in 2010. Since then, consistent excellent performance, combined with DHL’s proven track record in managing logistics operations for other leading apparel brands in Japan, led to the opportunity for the global logistics provider to expand its operations with the footwear brand.

Moriya Fujita, Managing Director at Crocs Japan, said: “What appeals to us the most is that DHL Supply Chain goes beyond being just a logistics-services vendor to provide us with a total solution extending to a comprehensive optimization of logistics. They have an established outsourcing agreement with Crocs globally and we are confident in the company’s global business. We look forward to DHL Supply Chain making a number of improvements to optimize our logistics operations.”

Previously Crocs had taken an active role in the management of its warehouse; however under the new agreement DHL will lead the operations management and re-design of the operations, which allows Crocs to focus on their core business activities. Experience and knowledge developed managing the South Korean operation and various kinds of customers in Japan; DHL has identified a series of Kaizen initiatives which improve efficiency and performance at the Japan warehouse.


DHL  – The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion euros in 2013.

DHL Supply Chain
For more information, visit DHL’s official website at

About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

Crocs Japan GK
Headquarter: 1F Setagaya Business Square Hills IV, 4-10-5 Yoga, Setagaya-ku, Tokyo Managing director and vice president: Moriya Fujita