The Delhi School of Communication Steals The Edutainment Show 2016

New Delhi, May 9, 2016: The Edutainment Show 2016, Delhi Chapter, took place at Eros International, Nehru Place on 7th and 8th May. This exhibition covered the media, communication and design education sectors. Most institutes in these domains had a presence here.

Prof Ramola Kumar  Dean  DSC addressing at The Edutainment ShowDSC’s stall displayed the basic ecosystem under the theme – “#CreativityUnplugged@DSC”. The focus was on different activities that the students were involved in, in the last academic year, the basic offerings made by DSC in the flagship 2-year course, short-term courses, workshops and the alumni who are in leadership roles today in the industry, making a difference. Education material – brochures, leaflets were also available for enquiries.    

The article authored by Prof. Ramola Kumar, Dean, The Delhi School of Communication – ‘Power of New Media’ was published in the handbook. She also presided a panel discussion on ‘Brand Communication in Digital Era’ at the Edutainment Show. The Panelists included experts from the industry such as Ratno Rudro, Director – Creative at Brandcurry Communications, Sarbajit Sarbjana, National Creative Director of Quasar Group M and Sameer Aasht, Founder & Director at Alma Mater PLC.

Prof. Ramola Kumar kicked off the discussion by explaining how the consumer is still ‘King’ and how the new age consumer (C) is on a different plane, always connected. She also pointed out how brands should avoid Digital Darwinism, leverage Brand Empathy and accelerate the engagement rate. “There is a need to know where ‘C’ is spending their time in the digital arena,” she pointed out. Prof. Ramola Kumar also highlighted the importance of Zero Moment of Truth (ZMOT), Crowd Sourcing, and going ‘hyper local’ in this age of digital communication.

Edutainment 3About DSC

The Delhi School of Communication is a 20-year old institute that envisioned the concept of Integrated Marketing Communication (IMC) and has been offering an IMC programme to post graduates since 1995. It has contributed significantly to the communications industry, through its futuristic thinking. The flagship programme – The Post Graduate Diploma Programme in  Communication (PGDPC) along with Master of Mass Communication/Masters in Business  Administration (MMC/MBA). Besides, DSC also delivers short-term certificate programmes in – Advertising & Media, Public Relations, Event Management, Marketing and Sales, Grooming & Personality Development. Apart from the above courses, DSC also organizes workshops in key growth areas for corporate, to meet dynamic competitive challenges successfully.