New Delhi, 03 July, 2017: GreenCheese, the young PR consultancy, has bagged PR mandate for two big brands. Winning out of a multi-agency pitch, the consultancy has added Dainik Jagran INEXT and ISKCON Food Relief Foundation Haryana Chapter to its portfolio. The accounts will be handled by Lovejeet Alexander, the lead strategist, from the Gurgaon office.
Speaking on the association, Alok Sanwal, the COO of Dainik Jagran INEXT, said, “We are the disruptors of print publication in India. We introduced the idea of bi-lingual reporting with our flagship publication – Dainik Jagran INEXT. We have seen a similar mix of synergy, innovation, and agility in Alex and are excited with the partnership.”
Lovejeet Alexander, lead strategist, GreenCheese said, “While nobody could dare to consider the idea of mixed-language publishing, Dainik Jagran INEXT took that leap of faith, under the able guidance of Alok Sanwal, a decade later, even the strongest of TV news channels are following suit. We are honoured to take on the mandate of such an innovative and entrepreneurial brand.”
While Dainik Jagran INEXT is a decade-old print giant that has re-written the history of newspapers in India, ISKCON Food Relief Foundation (IFRF), Haryana Chapter is an NGO that is involved in delivering millions of healthy mid-day meals to students.
Dhananjay Krishna Das, Vice Chairman, ISKCON Food Relief Foundation, Haryana, said about the association, “We are serving millions of healthy, nutritious and sattvik mid-day meals in four cities of Haryana. In partnership with GreenCheese, we intend to spread the word about all the good work that we have been doing and open opportunities for people and corporate houses so as to participate in the initiative.”
Talking about the association with ISKCON Food Relief Foundation, Haryana, Alex said, “This is one challenging mandate that we have taken upon as a responsibility towards the society. For the cause, we will step out of our core area of work and give consultancy on marketing and branding as well. We are also committed to supporting the organisation by way of fundraising. We will do whatever it takes to help bring in a positive and healthy change in the society.”
GreenCheese, the young PR consultancy that specialises in PR for startups has a challenging task of catering to the needs a giant publishing house’s disruptor media product on one side while a worldwide popular organisations’ social initiative on the other.
About GreenCheese
GreenCheese is a Lovejeet Alexander-led StartUp strategic communications and engagement consultancy. They are advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management, and from crisis communications to experiential marketing and events. Alex is known for his strategic planning and counsel, insight-guided out-of-the-box thinking and big, compelling ideas – followed by thorough execution by his associates.
Lovejeet Alexander is a communications consultant equipped with more than 15 years of experience in the field of media and public relations. Having worked for the media brands like Hindustan Times, The Times of India, Dainik Jagran, Sahara Samay TV Network and reputed PR agency like Perfect Relations he has handled several prestigious accounts and award winning campaigns. Startups, Political personalities and media brands are his specialties. He founded a unique startup PR consultancy – GreenCheese that is proving to be a disruptor in the field of PR consultancy.