Expecting 9-10 % of market share in 2 years
The basket of goodies for farmers includes insecticides, miticide, fungicide, and bio-stimulant.
Delhi, 21 July 2017: Leading agrochemical company, Crystal Crop Protection Pvt. Ltd., known for its innovative range of insecticides, fungicides, plant growth regulators, today, launched a basket of goodies for farmers that are going to revolutionize crop protection and improve productivity for Indian farmers.
Crystal introduced five revolutionary products to Indian farmers which Include -Apex 50 an Insecticide for control of caterpillars & Mites & is under patent consideration, Abacin is a second product which is world renowned Miticide, the Third product is Azotrix which is excellent product for the control of blast in paddy crop. Fourth product is bio stimulant – Toggle Plus brought in association with Canada based Acadian Plant Health. Fifth Product is a Soil Conditioner to unlock the potential of Soil – Crystorhiza. These products will ensure higher yield and more profits to farmers.
With its latest offerings Crystal, a market leader in agrochemical sector, hopes to strengthen its presence in Delhi and across India. Last year also, the company introduced 7 products that have improved the landscape of Indian farming.
Speaking on the utility of these products, MD Ankur Agarwal, Crystal Crop Protection Pvt. Ltd. said, “As a farmer-centric company, we are delighted to bring these products which are going to benefit farmers in a big way. They are extremely effective and affordable and will help farmers protect their crop and improve yield. This type of rapid fire launch of valuable products is rare in the history of the agrochemical industry. We value our farmers, they are our annadata. We are launching these products to help them become more prosperous.”
Apex-50 would be a strong weapon in the farmers’ arsenal — effective in controlling Lepidopteran pests and Thrips. It is for the first time that such a product is being launched in India.
Abacin which is exclusive to Crystal and would enable farmers to control the menace of mite. Abacin is a Blue Triangle Product which will be extremely useful for farmers, especially in Uttar Pradesh, Madhya Pradesh, Andhra Pradesh, Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Rajasthan, Gujarat, Maharashtra, Haryana, and Punjab, where mite infestation is a major problem. Due to its higher MRL, Abacin is widely used on mites, globally.
With an aim to be a leader in the bio stimulant market, Crystal is proud to enter into an association with Canada based Acadian Plant Health™ (APH), to bring the celebrated yield-enhancing bio-stimulant Toggle Plus to India for the first time for the benefit of Indian farmers. The bio–stimulant is based on Ascophyllum nodosum, a natural extract scientifically is proven to increase crop yields and return on investment for farmers. It is exclusively grown in the intertidal zone of North Atlantic Ocean.
Also in Crystal’s basket of farmers’ goodies is Crystorhiza a soil conditioner which unlocks the potential of the soil and thus ensuring better plant health and better yield. It can be used on all crops but is particularly beneficial for rice, wheat, sugarcane, cotton, vegetables, and fruits.
Azotrix, under patent consideration, is the result of Crystal’s own R&D. Azotrix would give farmers a powerful weapon against blast infestation in paddy crop which is India’s biggest crop. It will be a boon for paddy farmers and make crystal a dominant player in Paddy Crop Protection Market.
Elated on the launch of these products Mr. C. S. Shukla, Crystal’s Senior Vice President, Marketing, said, “From its inception, Crystal has been focused on providing complete farm solutions to farmers, from the sowing of the seeds to harvest. Our close engagement with farmers keeps us alive to the challenges faced by them. We do intensive R&D with direct feedback from the ground to bring them the best possible products. These new products are part of the integrated crop solutions being promoted by Crystal specialists and will certainly make our offerings to farmers more robust. They will enhance Crystal’s brand value as an established agrochemical that believes in bringing farmers the best of innovations.”
Crystal, a Rs 1350 crore company was founded with the vision of transforming the agricultural industry in India. It is today, one of the fastest-growing agrochemical companies in India, with insecticides, fungicides, herbicides, plant growth regulators, and micronutrients as part of its portfolio. Through its research and development, product range expansion, innovative technology, and extension services, the company introduces the latest chemical technologies at affordable prices.