- Unveiling the program at Criteo Exec Connect 2018, the company’s first-ever regional thought leadership and education summit for commerce businesses and digital marketers
- The program promises to accelerate growth for local merchants, online marketplaces and economies across the region
DA NANG, VIETNAM – February 1, 2018 – Today at Criteo Exec Connect 2018, Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, announced the launch and general availability of the Criteo Reseller Program. Developed with the needs of the Asia-Pacific (APAC) region in mind, the program allows online marketplaces to resell, Criteo’s best-in-class solution, Criteo Dynamic Retargeting, to merchants or affiliates on their platforms.
Regional eCommerce sales are expected to exceed US$3 trillion and account for more than 25 percent of total regional retail sales by 2021. Across the APAC region, close to 6 in 10 shoppers purchase products on online marketplaces. The program has therefore been designed to help online marketplaces and their merchants maximize their share of this APAC growth opportunity, while delivering seamless and relevant retail experiences to shoppers across all devices and channels.
“In virtually every APAC country, an online marketplace tops the list of eCommerce sites or apps most used by local shoppers. For merchants, participation in an online marketplace has become the most obvious pathway to success,” said Yvonne Chang, Executive Managing Director, Asia-Pacific, Criteo. “Through the Criteo Reseller Program, merchants can now take advantage of Criteo Dynamic Retargeting, within marketplace environments, to re-engage shoppers online. They can control and adjust their ad spends to better connect shoppers with products they need and love – this will boost revenue for themselves, the marketplaces and the economies they are a part of. The program will drive further commerce growth in each country and across the region.”
With access to Criteo’s machine learning technology and open commerce marketing ecosystem, a merchant can now serve personalized product offerings and recommendations to reach, engage and convert shoppers on a larger scale. An online marketplace that empowers increased reach and sales for its merchants will enjoy revenue and higher Gross Merchandise Volume (GMV) growth, while reinforcing itself as a valuable sales channel.
The Criteo Reseller Program offers online marketplaces an Application Programming Interface (API) that simplifies campaign management. The technology allows merchants to manage and adjust their own ad spends and Cost-Per-Click (CPC) prices to boost sales under the marketplace’s dynamic retargeting campaign. As a result, online marketplaces do not need to manage ad spends and budgets on behalf of merchants. The marketplace manages the technical integration, with no further technical development required from merchants themselves.
Yahoo! Shopping Japan was an early adopter of the Criteo Reseller Program in early-2016. Within a relatively short period of time, more than 1,800 merchants on the online marketplace saw the value of using dynamic retargeting campaigns to drive traffic to their product pages, thereby increasing Yahoo!’s online marketplace sales by 69 percent.
Criteo Dynamic Retargeting uses machine learning technology to comprehensively understand shopper behavior across devices, browsers and apps. After accurately predicting an individual’s propensity to buy specific products, the technology customizes product recommendations and the ad’s visual design in real-time, driving engagement and compelling the individual to complete a purchase. Criteo’s direct relationships with thousands of premium publishers delivers scale and ensures the best dynamic ad placements across all online channels, so shoppers can be reached and engaged wherever they are online.
“The Criteo Reseller Program paves the way for commerce businesses to define their own growth and future. The program was developed to enhance the power of Criteo Dynamic Retargeting for online marketplaces, merchants and affiliates,” said Patrick Wyatt, Senior Vice President, Product Management, Criteo. “By staying ahead of emerging industry needs and offering industry-leading Criteo Dynamic Retargeting technology through this new program, we are committed to fulfilling our vision of building the highest-performing and open commerce marketing ecosystem.”
At Criteo Exec Connect 2018, the company’s first-ever regional thought leadership and education summit for commerce businesses and digital marketers, the leadership team shared the company’s Commerce Marketing Ecosystem vision, Innovation Roadmap for APAC, as well as Commerce and Online Marketplace Outlook 2018. The Outlook provides valuable insights on voice shopping, data collaboration, connecting online and offline sales, and the impact of the upcoming General Data Protection Regulation (GDPR), among other trends that are expected to shape the industry in the year ahead.
The summit, hosted by Criteo in Da Nang, Vietnam, from 1 to 3 February 2018, was attended by 40 major APAC commerce players, including Lazada, Expedia, The ICONIC, Flipkart and Nykaa.
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest-performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees more than US$550 billion in annual commerce sales data. For more information, please visit www.criteo.com.
 An online marketplace is a type of eCommerce platform where product and service information and offerings are provided by multiple third-parties, with transactions processed by the marketplace operator. Examples include Rakuten, Lazada, Tiki and Flipkart etc.
 A merchant or affiliate is any third-party small- or medium-sized business / brand / seller that is registered on an online marketplace and offers its product and service offerings for sale to shoppers / consumers / buyers / visitors on the online marketplace.
 eMarketer. Asia-Pacific Retail and eCommerce Sales: eMarketer’s Estimates for 2016-2021. August 2017.
 eMarketer. Digital Buyers in Select Countries in Asia-Pacific Who Have Purchased from C2C eCommerce Sites. June 2017.