~Craftsvilla to empower the weaver community ~
National, 5th August, 2016: Craftsvilla, one of the largest ethnic shopping destinations is celebrating National Handloom Day on August 7, 2016 as an e-commerce partner of Office of the Development Commissioner (Handlooms) that functions under the Ministry of Textiles to revive and sustain Indian Handloom Industry. The focus is on promoting ethnic handloom wear, which is the richest form of Indian culture and tradition.
Close to the roots of India, and true to its brand essence, Craftsvilla partnered with Office of the Development Commissioner (Handlooms) to provide a platform for India Handloom Brand to reach out to a wider audience. India Handloom Brand is a certification given by the government to weavers who make authentic handloom products. The core objective of this initiative is to increase the earnings of the weavers by creating a niche market space for high quality handloom products which cater to the diverse needs of the customers. It also endorses the quality of the products thus providing an assurance to the customers.
Craftsvilla will have a special handloom products sale on August 6 and 7 as a part of the celebrations. This curated collection will include the rich Uppada Silk Sarees, eclectic Ikat sarees from Hyderabad, Khadi products and other opulent collections made by talented master weavers from across the country. This is aimed at encouraging people to celebrate their roots and join in the efforts to adopt and embrace exquisite handloom products. The brand is also working towards creating more demand for these handloom products and thereby helping the artisans earn better livelihoods.
Mr. Manoj Gupta, Co-Founder & CEO said, “We at Craftsvilla strongly believe in giving artisans from smaller towns and villages of India a chance to showcase their creativity on a larger scale. Their work is a piece of art and it must be exposed to the consumers with an ethnic taste. Craftsvilla, being a platform to showcase unique Indian products including handmade, ethnic and natural products, has taken a step towards partnering with Government organizations that are empowering these artisans to come into the limelight. We have tied up with Office of the Development Commissioner (Handlooms) to aggregate the growth of the weavers that hold the threads of our country’s tradition in their hands.”
This is step one towards the continued effort by Craftsvilla to promote handloom products of India. It also plans to launch a new collection of Fabrics of India around Independence Day.
About Craftsvilla
Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest ethnic online store for saris, salwar suits, lehengas, kurtis, palazzos, skirts, jewelry, accessories and home decor. A wide range of categories have been recently added in ethnic wear to provide creative and diverse options for all kind of occasions, be it casual wear, office, festive, fusion and party wear. The company’s vision is to take people back to their roots and by re-introducing, repackaging & contemporizing their ethnic legacy.
With over 25,000 sellers from across India, Craftsvilla has close to 4 million products online across categories including, clothing, handicrafts, jewelry and art among others. Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto. For more information, please visit www.craftsvilla.com