Announces exclusive partnership with Ethos Watch Boutiques
New Delhi, 16th December 2016: Mr. Jacques-Alain Vuille – Global VP and Member of the Board, Corum, unveiled the new collection available in India, including the new generation of the iconic Admiral’s Cup Legend 42. He also announced the expansion of the brand’s distributor network exclusively with Ethos Watch Boutiques in India. The strategic partnership will enhance the availability of the brand to 16 Ethos boutiques across 10 cities within the next three years. Corum relies on its already favourable image in India as a fine Swiss watch manufacturer since 1955, and is attractively priced starting at INR 136,000.
During the launch of the exclusive timepieces, showing a deeper commitment to the Indian market, Mr. Jacques-Alain Vuille – Global VP and Member of the Board, said, “We are happy to launch our new collection and increase our presence in India which has become an important emerging market globally. We have exclusively partnered with Ethos Watch Boutiques due to their reach and trust among the customers. They are undoubtedly the right partners for us to enhance our presence and preference among our Indian patrons.”
Corum has made creativity and daring it’s guiding principles. The Brand is continuing along the path mapped out by its founders and remains truer than ever to the iconic collections responsible for its identity and reputation, while enhancing them with a touch of modernity that combines innovation and cutting-edge technology. The collections which will be available in India in association with Ethos include: the Admiral’s Cup collection, the Bridges collection, the Heritage and the Bubble collections.
“We are honored and delighted to have these bespoke time pieces by Corum exclusively at our boutiques across India. Each exquisite timepiece is beautifully created and is sure to garner interest from watch enthusiasts and luxury connoisseurs alike. We look forward to a great and long term partnership with them.” says Yashovardhan Saboo, CEO of Ethos Watch Boutiques.
Corum is praised for their quality and technical excellence and are known for their signature limited and special edition time pieces each year.
About the Admiral’s Cup Legend 42
Stylish new vessels are joining the fleet of Corum’s emblematic Admiral collection. These steel-built models of virile elegance fly their colourful nautical flags against a blue, white or black background. With their immediately recognizable twelve-sided bezel, the newcomers to the Admiral Legend 42 flotilla display their multi-coloured insignia in a range of maritime tones. The 42-mm twelve-sided case in steel or steel and rose gold sets a course for elegance, with a blue or white dial on the automatic version, blue or black on the chronograph, and broad luminescent hands sweeping over it. In 1960, Corum’s Admiral line dropped anchor in a sea of technical and aesthetic refinement. The flagship of the House, this contemporary collection with the iconic distinguishing features that mark its sporty appearance, reflects Corum’s passion for the sea. Four new representatives – automatic and chronograph versions – have now come aboard this legendary ship.
Cruising off the seaboard of elegance, the two Admiral Legend 42 models fly the flags of their indexes against a white or ultramarine mainsail. The back of the steel case, which is water-resistant to 50 metres, gives a view of the automatic movement with its engraved rotor. Oscillating at a frequency of 28,800 vibrations per hour, with a power reserve of 42 hours, the functions of the calibre CO 395 comprise hour, minute, small second and date display.
Praised for the aesthetic quality and technical excellence of its models, Corum is proud to perpetuate the values and expertise of fine watchmaking while continuing to look towards the future by creating the watches of tomorrow, today. Founded in 1955 in La Chaux-de-Fonds (Switzerland), Corum has made creativity and daring its guiding principles. The Brand is continuing along the path mapped out by its founders and remains truer than ever to the iconic collections responsible for its identity and reputation, while enhancing them with a touch of modernity that combines innovation and cutting-edge technology.
The Admiral range has been sailing the seas for more than 50 years, while the Bridges line has brought light to the watchmaking world for 35 years. Several models in the Heritage collection, such as the 20 Dollars Coin Watch, have left an enduring mark on watchmaking. Meanwhile, the watchwords of the Bubble range are modernity and creativity – when Fine Watchmaking becomes legendary.
Founded in 2003, with its two retail brands Ethos and Ethos Summit, Ethos is currently 42 stores strong in India. Present across 13 cities, Ethos brings an international standard experience in watch buying to its customers.
The brand’s website www.ethoswatches.com has become Asia’s largest online luxury watch platform. With over 7,500 watches from over 60 premium and luxury brands, the website attracts upwards of 600,000 visitors per month. Ethoswatches.com is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly specialized team of luxury watch consultants, and The Watch Guide – an in house digital magazine that curates relevant and exclusive content for watch enthusiasts. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers through its dedicated service facilities across India.
Ethos Watch Boutiques houses brands such as Rolex, Omega, Breitling, Chopard, Carl F. Bucherer, Cartier, and others in the luxury space. In the premium segment, they offer TAG Heuer, Longines, Tissot, Rado and Seiko, to name a few. In the fashion segment, the brands available include Guess, CK and Armani.