Internationally renowned convenience store operator bullish on expansion strategy that aims to forge new partnerships with local developers, government agencies and landlords
November 19, 2014
Circle K, one of the world’s largest convenience store operators, has revealed its move to increase its presence in the UAE via the opening of four new outlets in Abu Dhabi during the Q4 of 2014 adding to their existing 10 locations in Abu Dhabi and 40 across the UAE. The move falls in line with the company’s strategic expansion initiative to partner with local developers, government agencies and building landlords in the opening of new outlets. The company will soon be opening branches in the areas of Al Muneera (November), Danet Abu Dhabi (December), Abu Dhabi Corniche (December) and ADNEC (December), with others to be announced shortly.
Circle K is an established brand that operates more than 13,000 convenience stores around the world. The company first established its presence in the Middle East region through a partnership with Convenience Arabia in 2011. Since then, the strategic alliance has resulted in the opening of 40 stores across the UAE—expanding at a rate of two stores per month.
“We are always seeking out interested developers, government agencies and building landlords, to partner with us in setting up more Circle K convenience stores in their localities,” said Fahmi Al Shawa, CEO, Circle K Arabia. “What we offer is not just a store in itself but an outlet that answers to the immediate needs of the community they are in—presenting them with key value offerings and excellent customer service that we are widely known for.”
The company takes pride in its offered value propositions, which range from convenient locations & strategic lay-outs; compliance with established international standards for health, safety and hygiene; commendable customer service; an acclaimed loyalty program and ongoing promotions to provide its customers with daily value offers. Circle K branches, which usually measure up from 10 to 250 square meters, presents a wide portfolio of products that are composed of daily essentials while also offering baked and deli food products—placing emphasis on the things that really matter such as efficiency, quality service and convenience.
“The opening of these new outlets in Abu Dhabi reflects the strong response for the growing demands of convenience stores that can cater to the demands and needs of customers in the emirate. Rest assured that we will continue to open more outlets across the UAE and provide consumers with the ultimate experience in convenience store shopping,” concluded Al Shawa.