The City of Joy embraces the authentic, stylish and exclusive furniture destination from the house of Centuryply
- Centuryply plans to open 111 stores with 3.5 million square feet of retail space within the next 3 years
- The company plans to have about 35 stores in the Eastern Region
- An ET 500 company and a market leader in Plywood and related products, Centuryply has been researching the latest design trends in Readymade Furnitures at Milan in Italy, KL in Malaysia and Singapore with a battery of leading upcoming international designers from across the world, over the last 3 years
- In Yr 2012 Centuryply started working with young designers from NID for creating the right fusion between Indian and International Premium Design Trends
- The company has plans to set up a state-of-the-art manufacturing capability in Furniture at Andhra Pradesh in the near future
- Centuryply is targeting a revenue of Rs 500 Crores (INR 5 Billion) in the next 5 years with an investment outlay of Rs 100 crores
- An exclusive range of high-end designer furniture will be made available soon and the launch event saw the unveiling of the ‘Nesta mobile furniture store’
Kolkata, October 12, 2012: Makers of the well-known ‘Centuryply’ brand of plywood and decorative veneers, Century Plyboards (I) Ltd., today launched their lifestyle Nesta Store in Kolkata. Nesta Furniture aims to provide authentic and stylish furniture and home decor accessories at affordable prices to the Indian customer.
The sprawling 7500 sq ft store with plush interiors and comforting ambience was launched by Mr. Sajjan Bhajanka – Chairman, Century Plyboards (I) Limited, along with actress Raima Sen near the Parama island on the EM Byepass, Topsia. Housing an enviable range offering varied home decorating options, Nesta will be a must visit destination during Pujo and the approaching Diwali season.
Announcement of the Kolkata store is the second in the series of furniture retail stores to be launched across the country. Nesta envisages creation of 3.5 million square feet of retail space with 111 outlets in the next 5 years with a projected turnover of Rs 500 Crores with an initial investment of Rs. 100 Crores. Centuryply plans to open almost 35 Nesta Furniture stores in the eastern region.
Brand Centuryply is one of India’s 100 most valuable brands and also a Power Brand, a Master Brand and has been enjoying the most favoured brand status in the Indian Plywood Industry. The company plans to build Nesta as the foremost brand in the Indian Readymade Furniture industry through steady investments in the next 5 years.
On the occasion of the launch, Mr. Sajjan Bhajanka, Chairman, Century Plyboards (I) Limited, said “Retail business in India is at an interesting stage. Our latest venture in the readymade furniture retail business is a move up the value chain and a natural progression in the wood products category. We are keen to leverage the company’s experience and strengths in retailing the end product. Centuryply will have flagship stores in key markets and also adopt franchise model to tap other markets. We also plan to launch a super premium range of designer furniture very soon”
Centuryply, the market leader in wood and wood products in India for three decades, has been a trendsetter and pioneer with many firsts to its credit. With an in-depth knowledge of wood and dedication to the field of design, the company’s readymade furniture venture is another step in strengthening thier bond with the end consumer.
Talking about Nesta, Mr. Sanjay Agarwal, Managing Director, Century Plyboards (I) Limitedexpressed,”There has been a sharp increase in the popularity of genuine designer furniture over the last few years and Nesta will serve to be a retail hub for those interested in good quality designer furniture and home accessories. We at Centuryply believe in providing utmost satisfaction to the consumer through best quality products and customer care. The designs are contemporary and they reflect the lifestyle needs of the India consumers. We will offer the latest designs and introduce a new collection every 3 months in association with a talented set of furniture designers from NID India.”
Speaking on the occasion, Mr. Abhra Banerjee, Executive Business Head, Century Plyboards (l) Limited said, “The venture took wings with the management’s vision of instilling an incentive oriented culture into the organization in order to further progress, and believing that people hold the key to a successful enterprise. Centuryply’s board members shortlisted and approved the furniture retail business idea after the company’s best management teams presented independent business plans. I am very happy that the brand moved from drawing board to store launch in a short period of 15 months.”
The store will provide the ability to visualize the furniture in a room. Customers can choose colours, different options for each room to get the perfect look, furnish the room dimensions and visualize how the furniture will look in your home on a giant LED wall in an exclusive zone ensconced to give you privacy.Each piece of furniture or accessory placed in the store has undergone stringent quality checks and has passed a wide array of style filters and is stamped with the proprietary ‘Authenticity of wood, Guaranteed’ seal. This is coupled with the company’s acquired capability in the field of “Cutting Edge Product Design” in the last 3 years with the help of its’ famous Annual Design Awards called “Aces of Spaces”. In this forum the company has been associated with famous international designers like Patricia Urquiola , leading Indian Architects like Architect Karan Grover& leading Young Design talents from Chile like Sebastian Rozas and Matias Bravos. This year Centuryply has started working with young talented designers from NID, Ahmedabad for creating the range of boutique exclusive top-end furniture.
The store will also have a mock up of an apartment with approximately the same dimensions as a typical 1BHK flat, to help customers visualize how Nesta can transform their house into a dream home. Nesta aims at being partners in designing your home, suggest styling options to suit your temperament and to ensure that we are always there for you after the sale is concluded through our prompt after sales maintenance. Because, we believe that you deserve only the best and to live your dreams…So come live the Nesta Life!.
About Nesta Furniture:
Makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, Century Plyboards (I) Ltd., has been a trendsetter and pioneer with many firsts to its credit. Ileveraging its extensive knowledge in the wood and allied products industry, Century Plyboards (I) Limited (CPIL) is the first company from this category in India, to venture into readymade furniture retail. NESTA FURNITURE is a chain of complete home lifestyle solutions for the discerning Indian audiences across the country. Nesta Furniture aims to provide authentic, stylish and exclusive wooden furniture and home decor accessories to the Indian customers, thereby, partnering them in creating their dream homes, which is a true reflection of their achievements & success in life.
About Century Plyboards (I) Limited:
Century Plyboards (I) Ltd., ET 500 Company & the makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.
Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.