Celkon Mobiles Dials Innovative Transformation with SAP Cloud Platform


Mumbai – March 16, 2017 – SAP SE (NYSE: SAP) today announced that Celkon Mobiles, the leading consumer mobile handset brand in India, has implemented an entire innovation platform that was developed on SAP Cloud Platform, for managing its nation-wide distribution network. The company’s objective was to mitigate high costs and improve efficiencies in its supply chain process and channel systems, in order to maintain its competitive edge. This platform, consisting of a set of applications, was created by SAP Partner 2iSolutions Consulting Services to streamline processes in the company’s supply chain and distribution network. 2iSolutions is a Canadian consulting company with strong capabilities across SAP’s innovation areas including SAP Cloud Platform.

“In today’s competitive environment, highly optimized distribution networks are crucial for OEMs and can have a significant impact on the business itself,” said Mr. Murali Retineni, Director, Celkon Impex Pvt Ltd. “The SAP Cloud Platform has proven to be the right solution to catalyze innovation in this mission critical aspect of our business. It has helped us develop applications quickly, that enhance the network and provides accurate visibility of stock in channel, status and tracing of goods. The agility of the platform promises faster ways of implementing technology.”

The solution has been implemented across Celkon’s more than 700 channel partners and employees and is expected to-

  • Reduce manual data loading and improve sales by 5-7%
  • Reduce the company’s data capturing efforts by 25-30% resulting in improved channel partner satisfaction and trade margins
  • Eliminate duplicate transactions and timely data flow from backend systems to channel systems, thus dramatically improving the timeliness, coverage and accuracy of information

“By choosing SAP Cloud Platform, Celkon Mobiles will have the capability to extend and integrate their business-critical applications in a simpler fashion,” said Kaushik Bagchi, Vice President and Head – Digital Enterprise Platform Group, SAP India. “Thousands of companies across the world are choosing SAP Cloud Platform to innovate and Celkon Mobiles presents a roadmap for others to develop real-time applications to compete and win in this digital economy.”

About Celkon Impex Pvt Ltd

Celkon Mobiles is a leading consumer mobile handset brand in India. Fueled by our passion to bring technology and affordability to the same platform, Celkon has rich product portfolio comprising of Smart phones, Feature phones and Tablet PC’s.

Established in 2009, Celkon has grown multi-fold and is expanding rapidly across major territories in India and abroad and has established a strong footprint overseas in countries like Sri Lanka, Bangladesh, Nepal, Singapore in the ASEAN region and Zimbabwe, Botswana, South Africa, Namibia, Zambia in EMEA.

Innovation is driven by our dedicated Research and Design team spread across India office and supported by Celkon’s Global Operations Centre located in Shenzhen, China. The teams in China and India work as in integrated team to cater to the consumers’ needs churning out the best products, based on state of art technologies. The products are backed by a robust service and support team. Celkon has over 800 Service Centre’s spread across India and a dedicated Tier 3 repair center in Hyderabad, Delhi & Bangalore.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 345,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com