at the very Core of it all … is Content!
A brand blogger is one who has created a blog about a company or a product that he or she is passionate about. But why would someone do such a thing in the first place, even considering the fact that no pecuniary benefit can be achieved by doing such a thing? Because of the passion …
Every so often we come across posts, coming from anonymous sources that are downright inflammatory, derogatory and plain objectionable. Often, they succeed in achieving what they seek – angry retorts from the members of the group, resulting in the shattering of the equilibrium. Welcome to the world of “trolling”. Trolling is a game about identity …
Despite the decline this past week, gold seems to be regaining favor with global investors, as just a week earlier it had been flirting with the $1,800 an ounce mark. Quite a change from the sentiment in early summer when some investors were questioning whether the yellow metal’s decade-long bull run was coming to a …
The German district of North Rhine Westphalia (NRW) is indeed one of the best places to do business not only in Germany, but perhaps in the entire world. One of the 16 Federal states of Germany, NRW is bang in the center of the market with about 150 million consumers within a mere 500 km …
I travelled to two different cities in two different states last week—Indore and Guwahati. I came back with images identified by common distinctions: piles of garbage and glitzy new shopping malls. Is this our vision of urban development? There is no question that cities are imploding; growth is happening faster than we ever imagined. Construction …
Mr Rajesh nath, Managing Director of VDMA made this enlightening and thought provoking presentation in front of a select gathering at the Saturday Club. He was speaking at the roadshow organised by the German state North Rhine Westphalia (NRW) the economic powerhouse of Europe. Also present on the occasion was Mr. Golak Mishra, the NRW representative and various …
There is hardly anyone out there who’s not using Google to search. Chances are, you too are like me, keying in words that we think are relevant, till we find what we are looking for. We are the entry level users, seekers of knowledge at the feet of the great master. There are however, simple …
Mrs. Shakuntala Bose* approached me with a peculiar problem. She has been running a NGO providing counseling services to the inmates languishing in Government Run Hospitals and Correction Homes. With about twenty odd employees and volunteers, she was hard pressed to make ends meet with the meager resources that she could generate by her efforts …
Social media has revolutionized the way we use the world-wide-web, communicate with each other and generally connect. Before social media, there was all sorts of interesting information in the web, but there was precious little one could do to contribute or participate. Social media, in effect has breathed life into the body of the net. …
Social Media Marketing, like most things new, have its early adopters, early embracers and a whole world of people vaguely aware of the term – blind men shooting in the darkness on a moonless night. It is simple; it is easy to use and in its simplicity, incomprehensible to the corporate honchos used to their …