at the very Core of it all … is Content!
“What would you do to earn US$ 1100 per hour, 24X7, for as long as you want? Trust me, I am now doing USD 15,000 per day and I am a college drop-out – a total duffer as duffers go by. I have earned so much that I want to share my “tried, tested and …
India’s recent fall from macroeconomic grace is a lamentable turn of events. After many years of outperformance, GDP growth has slowed sharply. Annual output will most likely rise by less than 5% this year, down from 6.8% in 2011 and 10.1% in 2010. Reform has stalled amid profound political paralysis. All of the major emerging …
Ten things to keep in mind while writing a release that is equally acceptable to traditional and social media: 01. Have a Reason to communicate: For starters, only write a release if you, or your client, have something important to say. Sending out a release for the sake of it will not only be trash …
The first to document the general effect of Congress on daily stock prices, Eric T. Singer, manages the Congressional Effect Fund (CEFFX), begun in 2008. His new book, “TRADE THE CONGRESSIONAL EFFECT: How to Profit from Congress’s Impact on the Stock Market” (Wiley, October 2012) brings his insights and strategies to the individual investor. Did …
A blog is one of the most effective means on inbound marketing and anyone, be that a out of home designer or a large multinational can use it to add punch to their marketing efforts. It is one of the simplest things to do and has the potential of really putting things on fire. Yet, …
ABG has been ousted. Their withdrawal will mean that the two berths they used to operate in Haldia will now go back to the days of shovels and manual labour. Productivity in terms of clearance will nosedive. The income of the port authority will plummet. Cargo ships docking into Haldia will need to spend more …
It’s not easy being a writer these days, especially if you are from my generation when your first and only criterion was to write grammatically correct English that would pass muster. Okay, so you graduated to writing mush – love letters and ditty’s that were are sure fire winner with the ladies waiting to bloom. …
China. Our Industry elders never cease to be obsessed by China. Till the other day, they would all voice their concern about the slowdown in the Chinese economy, on how, with the “world’s growth engine” slowing down, the global economy will be sucked into a recess of no return. Now off course, they have gone …
“How can a couple of scattered Mommy Bloggers, between changing nappies, looking up recipes and playing Farmville spearhead your communication strategy? It’s simply ridiculous” said a hot shot ad agency executive – articulating the typical knee jerk reaction of “traditional media” to the emergence and growing influence of “social media”. There were immediate retorts, “it’s …
A brand blogger is one who has created a blog about a company or a product that he or she is passionate about. But why would someone do such a thing in the first place, even considering the fact that no pecuniary benefit can be achieved by doing such a thing? Because of the passion …