Category «Features»

Is China ready to rev up? – Sir Ganesan Natarajan

China. Our Industry elders never cease to be obsessed by China. Till the other day, they would all voice their concern about the slowdown in the Chinese economy, on how, with the “world’s growth engine” slowing down, the global economy will be sucked into a recess of no return. Now off course, they have gone …

Traditional Vs. Social Media – Chawm Ganguly

“How can a couple of scattered Mommy Bloggers, between changing nappies, looking up recipes and playing Farmville spearhead your communication strategy? It’s simply ridiculous” said a hot shot ad agency executive – articulating the typical knee jerk reaction of “traditional media” to the emergence and growing influence of “social media”. There were immediate retorts, “it’s …

Lets Troll, Shill, Sockpuppet and Astroturf?

Every so often we come across posts, coming from anonymous sources that are downright inflammatory, derogatory and plain objectionable. Often, they succeed in achieving what they seek – angry retorts from the members of the group, resulting in the shattering of the equilibrium. Welcome to the world of “trolling”. Trolling is a game about identity …

Gold Is Not Back In Favor Yet… BY:Chris

Despite the decline this past week, gold seems to be regaining favor with global investors, as just a week earlier it had been flirting with the $1,800 an ounce mark. Quite a change from the sentiment in early summer when some investors were questioning whether the yellow metal’s decade-long bull run was coming to a …

EDITORIAL: A tale of two cities by Sunita Narain

I travelled to two different cities in two different states last week—Indore and Guwahati. I came back with images identified by common distinctions: piles of garbage and glitzy new shopping malls. Is this our vision of urban development? There is no question that cities are imploding; growth is happening faster than we ever imagined. Construction …