“In association with Business World and Amazon Launchpad, this platform endeavours to rekindle & support product based innovations”
New Delhi, January 11th, 2018:- Catapooolt, one of the India’s premier crowd funding platform, today announced nation’s biggest product start up hunt, Catapooolt Product Czars, with the objective to inspire & identify some of the best product based innovations. In association with Business World and Amazon Launchpad, this platform aims to provide the selected startups access to renowned product mentors, prototyping experts, product market-creation organisations, funding & media visibility.
In a first of its kind attempt, It endeavours to reignite curiosity and interest in building product based startups in India, and brings together the various ecosystem partners in this domain together – with a joint vision of fuelling the ‘Make & Innovate in India’ Movement.
“India is an emerging country where innovation has evolved over the years. In a market of 1.2 billion people and 329 million households, India is one of the fastest-growing economies. For years, we have continued to be a “developing” nation. Innovation fosters economic development and is the need of the hour but innovation will truly flourish only in environments where ideas are protected and the originators of those ideas are given a platform or opportunity to talk or pitch about their products to their immediate customers irrespective of the size or stage of the product. Understanding the need of the hour and to create an environment conducive to innovation, we have introduced this platform for the budding product start-ups in India”, says Mr. Satish Kataria, Managing Director, Catapooolt.
It includes four phases
Phase I-Idea Submission: Register online at productczars.catapooolt.com for 10 different cities. You can register as an entrepreneur, or even just to attend the city roadshow and meet some awesome product innovators.
Phase II-10-City Roadshows & Product Innovation Workshops: Post registration, the jury selects 15 startups from every city to pitch for city roadshows – which would encompass LIVE virtual crowd funding for these start-ups, preceded by workshops on product innovation by leading product gurus and representatives of partner organisations. Selected 50 startups from Pan India qualifies for the next phase
Phase III-Crowd funding: Top 50 selected startups will do online crowd funding, thus engaging communities and getting market validation, besides initial funding
Phase IV-Grand Finale: Top 12 Ideas will be invited to pitch to marquee angel funds and meet some biggest start-up gurus at an engaging Grand Finale
Catapooolt helps entrepreneurs at different stages of their journey by bringing other entrepreneurs help them by backing them to achieve the next milestone, this make it a very conducive environment for the whole ecosystem helping each other grow by the strength getting enough capital through crowd funding. This also helps the entrepreneurs not dilute equity at a stage where they do not get good valuation and be more prepared when they have to go to a real institutional investment. Catapooolt also makes appropriate introductions to strategic investors community and let the magic of the start-up do its work.