Casio Targets Counterfeit Products by Creating Awareness

New Delhi, July 6, 2018: Casio, a leading lifestyle brand in the country, is aggressively running awareness drives to fight the counterfeit markets in India and caution the retailers to desist from such crimes. In order to educate consumers, Casio India regularly conducts awareness programs through various platforms to enable consumers to identify the genuine Casio products.

Umesh Kumar Gupta, Legal Head of Casio India, said, “The sale of counterfeit products not only affect the business and the brand image but also affects the rights of unwary consumers who end up purchasing the counterfeit products believing it to be a genuine product of Casio. Hence the brand enforcement is being looked at very seriously by Casio India. To the significant extent, the brand has been successful in its drive to clean up the counterfeit markets in past through the raid actions.”

Continuing its drive to curb the supply of fake Casio watches in the market, Casio, carried out raids at the shops in Lajpat Rai market, New Delhi with the assistance of city police on 5th July 2018. The police seized large quantities of counterfeit Casio watches during the raid action.

As per the information from the brand, the original Casio products can only be purchased from authorized retail partners, leading modern retail outlets and official online channel partners. Consumers can visit or contact Casio India on for more information.

About Casio India

Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India’s range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.