Kerala, May 22, 2014: Carnival Group’s AOPL (Advantage Overseas Private Limited) Entertainment is all set to reach new horizons by foraying into Telugu and Hindi cinema, shifting focus from Malayalam film industry for the time being, citing the current issues taking place in Malayalam Film industry. Carnival group will be allocating 50 crores by venturing into two projects in Hindi and Telugu Cinema which could have been invested in Malayalam cinema.
The basis of this shift is due to some uncertainties, which has disturbed the entire Malayalam Film industry. This will eventually affect the industry inadequately. Due to this, the industry will suffer a crisis, which will result in stalling new projects or shifting some of them to other states.
The current scenario of Malayalam film industry has seen a backlog and is going through a disturbing phase. And due to all these reasons the situation seems to be going from bad to worse as Malayalam film industry has come to a standstill with no releases lined up in coming weeks.
On this ongoing crisis, Mr Srikant Bhasi, Chairman, Carnival Group, says, “Considering current scenario and sensitivity in Kerala, we will be shifting our focus from Malayalam film industry and will be diverting to Telugu and Hindi cinema. Both these industries are magnanimous and have large audiences, nationally and internationally. In adversity of Malayalam film industry currently, we have identified a great opportunity to explore and venture into other cinemas for time being. This paradigm will facilitate Carnival Group’s AOPL Entertainment to make a mark for itself by becoming a potential key player in this sphere.”
Carnival is a Mumbai based corporate group with diversified business in hospitality, media and entertainment fields. Carnival has already established its brands in movie production, distribution & exhibition along with food courts, events, equipment rentals as well as a music label.
Carnival Cinemas, the film exhibition brand of the group, has its multiplexes in Kerala, Tamil Nadu and Karnataka. Carnival Court is operating at present international standard food courts at Angamaly, Kariyad and Kakkanad in Ernakulam district. Adding on to the hospitality industry, Carnival owns a 3 star luxury hotel at the heart of the city of Thrissur with traditional rooms and amenities. Its latest venture by the name of D’ Bell is a chain of lounges having presence in Mumbai and Singapore. Also the celebrity outlet named “Dhe Puttu” is already the talk of town in Ernakulam.
Groups’ movie production named as AOPL Entertainment has already released five films in Malayalam and one in Hindi. Carnival group also has major investment in the event management business and Carnival Media is one of the fastest growing companies in the media and entertainment industry.