COMING HOME TO LUCERNE: TRACING THE ROOTS OF A GLOBAL BRAND
CARL F. BUCHERER OPENS ITS FIRS T BOUTIQUE IN LUCERNE
With the opening of an exclusive boutique in Lucerne, Carl F. Bucherer is honoring its connection to the place where it all began back in 1888. It was here that Swiss entrepreneur Carl Friedrich Bucherer dared to dream and opened his first specialty shop for watches and jewelry. Now, having enjoyed tremendous success around the world, the eponymous company has redefined its brand identity and passed yet another milestone in its illustrious 130-year history.