National 22nd April 2015: ‘Caprese’ the most preferred woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador – the bubbly Alia Bhatt. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. This April 2015 the brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.
The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for COMPANY. Filmed at enthralling and spellbinding locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.
Expressing her views on the campaign, Ms. Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”
Speaking about their marketing objective, Mr. Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”
Detailing his experience of shooting the TVC,KB Vinod, Managing Partner, COMPANY says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style & good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage & International fashion credentials.”
The on-going campaign will witness a 360° marketing approach across all the mediums of print, radio, television and social media.
─ Creative Agency: COMPANY
─ Creative Head/Director: KB Vinod & Bhupal Ramnathkar
─ Creative Team: Vikrant Markal & Penaaz Damania
─ Accounts Team: Mitul Desai & Sanjana Asawa
─ Production House: Snowball Studios
─ Director of the film: Tejal Patni
About VIP Industries:
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries. The company offers its products primarily under the brands of VIP, Carlton, Skybags, Caprese, Alfa and Aristocrat.
Inspired from the Isle of Capri, a small island in the Campania region of Italy; Caprese bags are made with a distinctly modern design language. Embracing a holistic concept, the sculptural aesthetics of the creations focuses on avant-garde shapes and precise cuts. They promise to bring a whole new fashion sense to a mass premium segment through high-end fashion imagery, differentiated designs and a very stylish Masstige offering.