BROTHER INTERNATIONAL (GULF) FZE successfully holds 36-hour sewing marathon to help increase more awareness on breast cancer

November 03, 2014

bro1 bro2BROTHER INTERNATIONAL (GULF) FZE, the leading global manufacturer of home sewing machines, revealed the success of its recent collaboration, Sew Pink!, a fantastic volunteer event that aimed to raise awareness of breast cancer and support survivors in the region, which was held from October 16 to October 18, 2014 at the Dubai Marina Mall. During the event, BROTHER INTERNATIONAL (GULF) FZE joined over 300 volunteers who worked at a 36-hour sewing marathon production line to produce 668 mastectomy cushions and drainage bags that will be part of Care Packs for patients recovering from breast surgery. The initiative was held in cooperation with Craft Land, a leading retailer and wholesaler of crafting products in Dubai and Brest Friends, a local breast cancer support group.


“We are truly proud to be part of this unique initiative to produce items that will be of great help to breast cancer patients on the road to recovery. We would like to thank Craft Land and Brest Friends for involving us with the event. Rest assured, the company will continue to support CSR based programs that not only aims to help bring the community together but also increases awareness on important issues and causes,” concluded Soichi Murakami, Managing Director of BROTHER INTERNATIONAL (GULF) FZE.


The care packs produced from Sew Pink! will be distributed by Brest Friends and other medical networks throughout the UAE to offer comfort and mobility to patients—helping them keep active as they heal.