On September 22, the World Branding Forum announced the winners of its 2016 World Branding Awards at a prestigious ceremony at Kensington Palace in London. The British Council was recognised as “Brand of the Year” for the “Education – English language” category.
From a nominated list of 2,600 brands from 35 countries, winners are selected through a three-part process involving valuation by the World Branding Forum, a consumer research project and an on-line vote open to all.
With 70% of the scoring process coming directly from consumer voters, winning brands must deliver satisfaction for their customers.
Richard Rowles, Chairman, World Branding Forum said: Many congratulations to the British Council on winning the Best Brand in Education Award. The award is testament to their staff who work behind the scenes in building and maintaining the brand; clearly they have built strong brand loyalty amongst their customers”.
Eda Colbert, Head of Brand and Marketing at the British Council said: “The awards are a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation with its consumers, as the scoring system in place means the general public have a huge say in who wins these awards.
This is truly an impressive achievement and fantastic recognition for our brand and our work in English.”
The prestigious World Branding Awards is organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing brand standards for the good of the brand community as well as consumers. It organises and sponsors a range of educational programmes, including collaborations with leading universities and museums.
On winning the award the British Council received a 24-kt gold plated trophy – This will be displayed in the London (Spring Gardens) office.
About the British Council
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.
We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.
We are a UK charity governed by Royal Charter. A core publicly-funded grant provides 16 per cent of our turnover which last year was £973 million. The rest of our revenues are earned from services which customers around the world pay for, such as English classes and taking UK examinations, and also through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.
About the World Branding Forum
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit www.brandingforum.org
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visitwww.awards.brandingforum.org