June 2013, New Delhi India: All of us are prone to a variety of risks to our health as we go with our day-to-day lives. Driving in cars, flying in planes, engaging in recreational activities, and being exposed to environmental pollutants all pose varying degrees of risk. Such health hazards can be avoided if we had the opportunity to make informed choices. Indoor air pollution is one risk that you can do something about. Sharp has come up with the perfect solutions to cater to such health hazards through its extensive marketing of its proprietary Plasmacluster Ion Air Purifiers i.e. Home and Car Air Purifiers in India through direct selling.
Speaking about this Mr Sunil K Sinha, Managing Director & CEO India Region of Sharp Business Systems (India) Limited said, “Purifiers are the need of the day, as we buy Mineral Water, RO or even better water filters. For what? To save us from some petty diseases like upset stomach etc. But what about airborne diseases ? H1N1, Bird Flu, Swine Flu, Tuberculosis, and so many others are killing millions in India every year. We are blissfully ignoring this, while taking 20,000 odd Breaths every day! Just consider, 1.34 million premature deaths occurred in 2008 as per WHO from respiratory diseases! This partnership is expected to provide SHARP the needed impetus for users to experience its benefits , since we also believe that this latest technology needs to be experienced, before it can be confidently promoted and therefore what better medium ,than the word of mouth publicity , which the direct selling offers”
As Product Head of Sharp Business Systems India Limited, Shuvendu Mazumdar commented, “Unlike other air purifiers employing passive method that require the air to pass through a set of filters to clean and recycle the air, Sharp enjoys a competitive edge when it comes to Air Purification Systems as it incorporate an active method that reduces suffocation/ staleness by generating fresh air.” Plasmacluster Ion Technology Mimics Nature by generating Positive and Negative Ions which are released into the air, then reaches out to the surface and the corners of the room destroying infection causing germs & irritants like allergy & asthma triggers, e-Coli, Influenza Virus, H1N1, fungi, pollen etc. This also eliminates bad smell and VOC’s. “Clearly there is a consumer need that is not currently being met. We will use the knowledge gained from consumers to further advance the penetration into this thinly tapped market” he added.
The effectiveness of Plasmacluster Ion Technology has been proven by more than 22 independent and renowned research organizations across the world. This technology won the Invention award in Japan in 2008 and more than 4 crore units have been sold worldwide since then making it truly the next generation Air Purification System.
Availability: Sharp air purifiers will be available on their e-Store and other regional retails in Delhi, Mumbai, Kolkata and Bangalore. They are available as redemption products on the e-Store with retail prices in other Sharp stores being Rs. 11,990/- and Rs.14, 990/- for the car air-purifier and indoor air-treatment unit respectively.
About Sharp:
Sharp Corporation which was founded in 1912 is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.
Driving cleaner and greener technologies is part of the social responsibility taken by Sharp. While LCDs, Sharp’s core technology, saves energy, Sharp is in active creation of clean energy through its Solar Business for which it is the undisputed leader worldwide.
Currently Sharp has business capital stock of 204,675 million yen with a worldwide employee strength of 64,500 people (32,000 in Japan and 32,200 overseas).
About Sharp Business Systems (India) Limited:
Sharp considers India to be an extremely important market for its products. Sharp Business Systems (India) Limited (SBSIL) is a hundred per cent subsidiary of Sharp Corporation with its head office in Delhi and branches all across India. Within a short span of ten years in India, it is already amongst the top brands for Digital Multifunction Products (Network Printer/ Copier/ Scanner/ Fax) Multi‐media Projectors & LCD Display Solutions. SBSIL is aggressively focusing on the IT sector to provide complete Business Solutions with its new range of products.
Sharp in a very short duration has also made a mark in the extensively competitive consumer electronics market of India with its superior products like LCD TVs, Air Conditioners, Refrigerators, Washing Machines, Plasmacluster Ion Air Purifiers, Microwaves, Vacuum Cleaners and Mobile Phones. The company is making the product reach its customer through the existing consumer electronics distribution channel and its exclusive brand shops across the country. The company has a nation‐wide sales & service network covering even the remotest locations of India. SBSIL currently has a turnover of Rs.1000 crores. For further information please visit http://www.sharpproducts.in or http://www.sbsil.com