Brazil, Russia, India, China Show Largest Increase in Data Center Power 2012-2013

DCD_Intelligence_NickParfitt_LeadAnalyst (1)A report just published by DCD Intelligence identifies that four out of five of the fastest growing territories, in terms of data center power requirements, are the so-called ‘BRIC’ economies (Brazil, Russia, India, China).

In fact, there is only one ‘established’ market within the top ten for energy requirements growth – the Nordics group of countries. The remaining nine are the BRIC group plus five of the ‘E7’ (emerging 7) countries- Turkey, Gulf States, the ASEAN group of markets, Colombia and South Africa.

The new report ‘Powering the Data Center Report’ gives a worldwide view of power requirements, drivers, trends and issues within the data center market.

Based on results from the 2012/2013 census with additional new qualitative interviews and desk research, the report has a foreword by Professor Ian Bitterlin, and offers the reader insight into historical growth rates, regional variations, local idiosyncrasies. Also included are the technologies and strategies being implemented to mitigate the forecast of exponential growth in demand for data center services.

Over the past 12 months, much attention has been directed at ‘green’ locations and whilst our research confirms that the Nordics have witnessed as much as a 22 per cent growth in white space over the preceding year, the Powering the Data Center Report finds that there is little evidence to suggest that low carbon data center locations are becoming the norm.

According to Professor Bitterlin: “You would imagine, with the rising cost and importance of power, that there would be an exodus of data centre facilities to low-cost or low-carbon (not linked to the price of fossil fuel) regions, but whilst there are some moves, generally data-centre location seems to be affected by forces other than power availability or cost”.

With the amount of negative publicity surrounding current and future power requirements for the data center industry many have asked the question whether the industry is doing enough to reduce power consumption. The answer according to both Professor Bitterlin and the report’s author, DCD intelligence lead analyst Nick Parfait, is a definite yes – though with the proviso that the industry must continue to find ways of doing even more.

As Parfitt explained, “Currently the industry can show to the outside world a variety of energy saving initiatives with new and forthcoming International and regional standards, best practices, maturity models and codes of conduct on energy efficiency.

“However, we in the data-centre industry need to educate others, – especially governments and legislators – what we do, how central our role is in the digital economy and how our facilities are becoming ever more vital and also ever more energy efficient. For example, interacting digitally rather than physically has a very significant impact on the carbon footprint of data center users.”

According to projections made based on 2012 census data, the global data center industry has a total power consumption of approximately 332 TWh (terawatt hours) of which 19 per cent is accounted for by colocation or other outsourced facilities.

This 332 TWh consumption represents 1.8 per cent of global electricity usage based on IAE (the international energy agency) World Energy Outlook figures. However, as Parfitt explained, “Governments and legislators need to understand that modern data centers use this energy orders of magnitude more efficiently than their old server-room predecessors. So companies should be rewarded, not discouraged from transferring to these facilities.”

This total demand figure is up 14 per cent over the 2011 Census data. Whilst this is lower than the previously projected increase of 19 per cent, it is still very significantly higher than overall global energy demand for which the historic 10-year rate of increase is just 2.5 per cent. (Source BP – quoting IAE 2012 figures.)

The report ‘Powering the Data Center’ (for more info visit covers worldwide power requirements for the data center industry including breakdowns by country and region and analyses current and future growth in power and energy efficiency measures.

About DCD Intelligence

Specialist research and analyst company in the Data Center, Telecoms and IT sectors – with the global reach of parent company DatacenterDynamics, DCD Intelligence is uniquely placed to offer professionals in these sectors holistic yet statistically sound business intelligence whether in form of research reports, data tools or fully bespoke projects.

DCD Intelligence is committed to basing our analysis on stringent research techniques accepted by research communities worldwide. An understanding of the process we employ gives our client base confidence in the reports, studies and bespoke analysis produced by our team of respected researchers and analyst.

About DatacenterDynamics

DatacenterDynamics is a full service B2B information provider at the core of which is a unique series of events tailored specifically to deliver enhanced knowledge and networking opportunities to professionals that design, build and operate data centres.

With 50 established annual conferences in key business cities across the world, DatacenterDynamics is acknowledged as the definitive event where the leading experts in the field share their insights with the top level datacentre operators in each market.

In 2012 over 28,000 senior data center professionals have attended a DatacenterDynamics event, creating the most powerful forum in the industry today.

DatacenterDynamics is renowned for its proximity to the data center market in all its event locations, seeking to establish one on one relationships with every professional with whom we engage. This personal touch coupled with a deep understanding of the market mechanics makes DatacenterDynamics much more than just a B2B media provider, which is highlighted by the number of long-term relationships that have been forged internationally with end-users, vendors, consultants, governments and NGOs alike.