Brand Dialogue bags creative mandate for Flipkart India’s Brand Packaging in India

brand dialogueBrand Dialogue’s specialized partner agency Yellow Dress Retail to provide the expertise

India, October 03, 2013: Just within a month of its entry into the Indian Market, Brand Dialogue, a European Brand Communications Company headquartered in Amsterdam and Mumbai, today bagged the mandate for providing branded packaging for Flipkart India, a leading B2B wholesale cash and carry business in India. Brand Dialogue’s partner agency Yellow Dress Retail is an expert team in Brand Packaging and will be providing the services to Flipkart India.

Speaking about the association, Willem Woudenberg, CEO Brand Dialogue said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”

Roy Thomas, Director, Private Labels Flipkart, said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”

Yellow Dress Retail (YDR), a specialized retail agency which creates store design, instore communication, packaging design and interactive design comes under Brand Dialogue’s umbrella name in India.  YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualizing and creating private labels in various key categories.

About Brand Dialogue

Brand Dialogue is a Dutch brand consultancy closely related to Dutch creative agencies, offering innovative branding, design and communication solutions. With offices in Delhi and Mumbai, Brand Dialogue in India comes with an international expertise which can be accessed locally. Being a multi-disciplinary working with leading Dutch design firms Brand Dialogue offers collective strength in – visual branding, internet and digital, advertising, naming, retail, packaging and product design. For more information, please visit-

Yellow Dress Retail was founded in 2009 by Loe Limpens, Marcel Gort and Esther Koetsier. After working for many years in the retail business themselves, the trio started an agency specialized in retail design and communication. Their teams are based out of Amsterdam and Chennai (India). For more information, please visit-