9th March 2016: Women today are on their individual unique journey but their ultimate goal is the same, they all want to be successful at what they choose to do. This International Women’s Day, in a bid to encourage girls of the country to go all out to chase their dreams, be comfortable in their skin and be truly unstoppable, the extremely talented Radhika Apte celebrated the launch of the New Whisper Ultra Soft.
Talking about the need for women in India to realize their full potential and be unstoppable in life, Radhika Apte said, “It’s important for us women to create a sense of self-worth in everything we choose to do in our lives. We need to be unstoppable and realize our full potential. This is possible only when we feel comfortable in our skin. Comfort is also a factor that matters in a woman’s life. We want to be & feel comfortable not just on regular days but also during those five days of the month. It’s necessary to make our needs priorities which includes opting for the best sanitary solutions like ‘New Whisper Ultra Soft’ that provides the superior ‘comfort’ a girl deserves during those five days.”
Whisper, the country’s leading Feminine Care brand, has always strived to unleash the confidence of women. In this constant endeavour to work towards encouraging women across the world to be truly unstoppable – it has in the past come up with path breaking campaigns like ‘Touch the Pickle’ and ‘Like A Girl’. This has changed the paradigm of conversations about Female Health and Hygiene in India, be it encouraging girls to break free from period taboos or about boosting confidence of young girls as they approach puberty. With this year’s International Women’s Day theme being “Be Bold For Change”, the brand not only continues to celebrate women’s achievements but also continues to work towards their endeavour of encouraging women to be comfortable in their skin and be truly unstoppable.